In this week’s episode, I’m sitting down with Leann Saunders, president of Where Food Comes From. We talk about something that impacts every single one of us in agriculture, whether we realize it or not: third-party verification.

Leann has seen the beef industry from every angle, from working on the buyer side with McDonald's to building one of the earliest USDA process verified programs, and now working directly with producers across the country. We break down what verification actually means, why it matters, and how it connects ranchers, consumers, and the entire food supply chain.

We also talk about what this looks like from the actual verification process to the financial return, and why this isn’t about changing your operation but validating what you’re already doing. From direct-to-consumer brands to global export markets, this conversation really highlights where the industry is headed and why building trust with consumers is only going to become more important moving forward.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Leann:

• Visit Where Food Comes From
• Call (866) 395-5883

Connect with Jessie:

• Follow on Instagram @ofthewest.co and @mrsjjarv
• Follow on Facebook @jobsofthewest
• Check out the Of The West website

Resources & Links:

• 2026 Power of Meat Study (Ann-Marie Roerink)
• The Nightingale by Kristin Hannah
• Join The Directory Of The West
• Get our FREE resource for Writing a Strong Job Description
• Get our FREE resource for Making the Most of Your Internship
• Get our FREE resource: 10 Resume Mistakes (and how to fix them)
• Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
• Email us at hello@ofthewest.co
• Subscribe to Of The West's ⁠Newsletters
• List your jobs on ⁠Of The West

This week, I’m sitting down with Shelby Clement, and I think this conversation will resonate with so many of you. Shelby built a social media agency from the ground up after walking away from corporate, and we talk about what it actually looks like to chase something bigger that’s been placed on your heart. From taking that leap of faith to navigating growth, burnout, and boundaries, she shares the real, unfiltered version of building a business and life that aligns with your purpose.

We also get into the realities of social media, how it can either serve you or completely consume you, and the moment Shelby hit a breaking point that changed everything. We talk about health, autoimmune struggles, and how those challenges can actually become part of your purpose. This episode is equal parts motivating and grounding, and a reminder that you get one life, so you might as well go after what you’re meant to do.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Shelby:

• Follow on Instagram @itsshelbyclement
• Visit her website
• Listen to her podcast, Shelby Clement

Connect with Jessie:

• Follow on Instagram @ofthewest.co and @mrsjjarv
• Follow on Facebook @jobsofthewest
• Check out the Of The West website

Resources & Links:

• Shop NUUDS Code: SHELBY12969
• Shelby Clement: Episode 150. How Jessie Jarvis Built a Faith-Driven Business
• Join The Directory Of The West
• Get our FREE resource for Writing a Strong Job Description
• Get our FREE resource for Making the Most of Your Internship
• Get our FREE resource: 10 Resume Mistakes (and how to fix them)
• Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
• Email us at hello@ofthewest.co
• Subscribe to Of The West's ⁠Newsletters
• List your jobs on ⁠Of The West

This week I’m sitting down with Andrew Coppin, co-founder and CEO of Ranchbot, to talk about how technology is transforming one of the most fundamental challenges in ranching: water management. Andrew grew up in remote Australia and spent years checking wells, pumps, and pipelines, only to later build a company that eliminates that exact inefficiency. We dive into how Ranchbot is helping producers monitor water systems in real time, reduce unnecessary labor, and make better decisions without constantly driving across their operations.

Andrew shares his perspective on the differences between Australian and American ranching, what it takes to build technology producers actually trust, and how simple, reliable tools can completely change the day-to-day reality of running an operation.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Andrew:

• Visit Ranchbot
• Follow Ranchbot on Facebook @ranchbottech
• Follow Ranchbot on Instagram @ranchbot

Connect with Jessie:

• Follow on Instagram @ofthewest.co and @mrsjjarv
• Follow on Facebook @jobsofthewest
• Check out the Of The West website

Resources & Links:

• Ranchbot
• CattleCon
• Join The Directory Of The West
• Get our FREE resource for Writing a Strong Job Description
• Get our FREE resource for Making the Most of Your Internship
• Get our FREE resource: 10 Resume Mistakes (and how to fix them)
• Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
• Email us at hello@ofthewest.co
• Subscribe to Of The West's ⁠Newsletters
• List your jobs on ⁠Of The West