Whether you're happily employed, between jobs, or employed and looking for your next role, it can be easy to forget about your personal brand. Building and promoting your personal brand is important in today's competitive and crowded world, and it requires time, thought and effort. On the positive side, more tools than ever are available today to help you communicate those qualities that make you special. Dawn Edmiston is a professor of Marketing at the William & Mary School of Business. Among other things, she teaches personal branding. She's also a leader in the teaching of artificial intelligence. She joins us today to define personal branding and to share some insights on how you can improve your brand so you stand out from the rest of the pack.

Learn how the Raymond A. Mason School of Business at William and Mary can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.

The holidays are upon us and we hope that means you get some well-deserved downtime. Some quiet time to read a good book, listen to a podcast, watch a movie, or stream some good TV. We asked some of our colleagues at the William & Mary School of Business to share their recommendations with you. Something they think you'll enjoy while you watch, listen, or read.

Learn how the Raymond A. Mason School of Business at William and Mary can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.

Ask someone to describe the current job market and you're bound to hear a range of labels like "soft," "mixed," and even "positive." However you see it, one thing's for sure: the current job market is unusual. Due to a number of factors, it seems like we've never experienced a market quite like this. If you're seeking or considering a new role, some of the traditional tactics still work. At the same time, it's important to adopt some new approaches as well. Phil Heavilin is director of Internships and Applied Learning at William & Mary. He works for the university's Office of Career Development and Professional Engagement. Throughout his career, he's guided countless people through their job searches, from new grads, to mid-level, to senior level professionals. He joins us today to discuss the current job market, the influence of AI on the job search, and what you can do to make your job search successful.

Learn how the Raymond A. Mason School of Business at William and Mary can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.