The conversation covers the importance of consistency in content posting, the impact of content relevance and engagement, the focus on sales vs. views, strategic channel utilization, and lead generation and conversion.

Takeaways

• Consistency is key for content posting and relevance.
• Strategic channel utilization is crucial for lead generation and conversion.

Chapters

• 00:00 The Importance of Consistency
• 07:00 Strategic Channel Utilization

In this conversation, Stephanie Rose discusses the importance of upgrading content and the power of consistency. She emphasizes the need to take steps to upgrade content immediately and highlights the significance of consistency in content creation. Additionally, she introduces the concept of Cadence as a tool for scheduling and distributing content across multiple platforms.

Takeaways

• Upgrade your content now
• Consistency is key

https://westrosemedia.com/cadence

Jennifer Thacker on How Events Can Grow Your Business

If you've ever thought about hosting an event for your business but didn't know where to start, this episode is for you.

Stephanie sits down with Jennifer Thacker, founder of R3 Events, to talk about what separates a forgettable event from one people can't stop talking about. Jen shares how she got her start as an underdog on a 2,000-person production, why the guest experience starts long before anyone walks through the door, and the exact questions to ask before you plan a single thing.

They also get into why your marketing and event planning need to be in sync from day one, how to create moments people actually want to share (not just wings on a wall), and why live content from your event might be your best tool for selling out the next one.

Plus, Jen teases a brand new mystery outdoor event coming to Calgary this August. You're going to want to hear this one.

In this episode:

• When and why to hire an event planner
• How to plan your first event from scratch
• Turning clients into your best marketers through experience
• Why post-event marketing matters just as much as the event itself
• The power of cohesive event and marketing strategy

Connect with Jen:

Website: r3events.ca | Instagram: @r3events