What if selling your business is less about the perfect timing and more about your everyday readiness? Are you truly building a sellable company, or just creating an unsellable job for yourself?

In this episode, Jason Cutter and Mark Hartmann challenge brokers and business owners to rethink what it means to prepare for a successful exit. The secret isn’t chasing the next shiny listing or relying on last-minute preparation; it’s embracing “sale-ready” principles from day one, de-risking every corner of your business, and continually investing in your deal team and processes. Success favors those who lead with foresight and discipline, not just hope and hustle.

Today’s guest, Mark Hartmann, an M&A advisor, author, and seasoned “business owner turned broker,” shares candid stories, from his own 8-figure exit to helping clients negotiate like a pro (yes, even “like a terrorist”). You’ll hear the tough truths about why most businesses aren’t qualified for premium exits, what de-risking really looks like, and why authenticity, selectivity, and real relationships win over chasing volume. Practical marketing, emotional intelligence, and the art of tough love, Mark Hartmann brings them all to the forefront.

Share this episode with a fellow broker who’s ready to stop hoping for deals and start building a pipeline that grows, and closes with intention. Subscribe for ongoing unfiltered insight every growth-focused broker needs.

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