The following guest sits down with host Justin White:

• Ashley Bedford – Broker-owner, Appli Home Loans


Refinances will come and go but people will always need to buy homes, and real estate agents need reliable lending partners who will be there for them. How can mortgage brokers stay focused on purchase business regardless of the market? Listen to Episode #118 of Good. Better. Broker. to learn how one of Florida’s top producers is stacking up deals and referrals by prioritizing purchase business.

In this episode of the Good. Better. Broker. podcast, you’ll learn how to adopt a mindset that homebuyers and real estate agents come before everything else.


In this episode, we discuss ...

• 1:44 – why Ashley decided to focus on purchase business
• 2:59 – how Ashley helps first-time homebuyers
• 3:47 – helping borrowers focus on payment instead of rate
• 4:27 – why Ashley is known as the “Mortgage Magician”
• 5:41 – referrals from saving deals
• 6:35 – how to be great at saving deals
• 7:18 – Ashley’s experience getting condo deals done
• 9:54 – educating borrowers and real estate agents through social media
• 13:14 – helping referral partners with content
• 14:02 – hosting events that drive business
• 15:22 – how Ashley’s personal mortgage experience impacts how she works
• 16:34 – why LOs should stay focused on purchase business


Show Contributors:

Ashley Bedford
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About the Host:

Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

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