Ep. 200 - Kimberly dives deep into the rise of video podcasting, why YouTube is no longer optional for growth, and how to balance professional production with raw authenticity. Whether you're a seasoned host or finally ready to hit record for the first time, this episode is your roadmap for strategy, mindset, and impact.

A note from Kimberly: In Studio is celebrating a massive milestone! It's the 200th episode, and I'm pulling back the curtain on my entire journey since 2020. From launching as a side project to becoming a full-time creator and studio owner, the podcasting landscape has shifted—and today, I'm sharing the "State of the Union" for creators.

Chapters:

01:03 – Episode 200: Reflections on a 6-Year Creator Journey

02:17 – The Rise of Video in Podcasting (And Why It Matters)

03:50 – How to Overcome the Fear of Being on Camera

06:32 – Building Trust, Authority, and Reach Through Video

07:48 – DIY vs. Professional Production: What's Right for You?

11:11 – Podcast Workflow Hacks & New AI Tools

12:19 – Why YouTube is Critical for Podcast Growth

13:09 – Introducing VIP Creators Day

15:17 – The Power of Niche Podcasting in a Crowded Market

20:04 – Using Your Podcast as a Networking & Authority Tool

Sign up for your VIP Creators Day here: https://www.iconicstudioshq.com/vip

Follow Kimberly on Instagram: https://www.instagram.com/kimberlylovi/

Subscribe on YouTube Here: https://www.youtube.com/@UCmujZrnOwlh5_rcFdxZZT3w

In this episode, Kimberly sits down with longtime friend and media-tech powerhouse Melody Yazdanyar for a conversation that spans decades—from childhood soccer teammates to navigating the evolving worlds of advertising, gaming, and sports media. Melody shares her journey from early days in digital advertising to working across major acquisitions (AppNexus, Comcast, TransUnion), and now helping build PHȲND—a next-gen gaming platform designed for accessibility and scale. The two also reflect on their Super Bowl experience, the convergence of sports, media, and tech, and why the future of audience engagement is being rewritten in real time. It's equal parts nostalgia, insight, and forward-looking innovation.

Chapters:

2:00 – Super Bowl invite & media-side experience

4:00 – NYC story: Chanel internship & early career days

7:30 – Inside early digital advertising (AppNexus era)

9:30 – Evolution of media, mobile, and audience targeting

11:30 – Career journey through acquisitions & startups

15:00 – Transition into data & connected TV

16:30 – Gaming industry trends & current challenges

18:30 – Explaining gaming from a consumer perspective

19:30 – Introducing PHȲND: gaming via smart TVs

22:00 – Game types, accessibility & platform vision

24:30 – Marshawn Lynch partnership + brand storytelling

27:30 – Super Bowl celebrity moments (Bella Twins, etc.)

31:30 – Melody's story as a trailblazer (female football kicker)

36:00 – PHȲND launch details + how to join beta

Follow Kimberly on Instagram: https://www.instagram.com/kimberlylovi/

Subscribe on YouTube Here: https://www.youtube.com/@UCmujZrnOwlh5_rcFdxZZT3w

Episode #198: What is the real cost of success? In this raw and emotional episode of In Studio with Kimberly Lovi, we dive into the truth about building a big life—the pressure, burnout, and identity shifts that no one talks about.

From entrepreneurship and leadership to motherhood and personal growth, Kimberly shares a deeply personal story about what it feels like to be the one everyone relies on—and why success can feel overwhelming, lonely, and heavy behind the scenes.

If you've ever felt:

• Overwhelmed by responsibility
• Stretched too thin
• Unsure if you're ready for the life you're building

This episode will remind you: You're not breaking down—you're breaking open.

• The hidden pressure behind success and leadership
• Motherhood, responsibility, and emotional overload
• The moment everything feels like "too much"
• Why no one is coming to save you—and why that's powerful
• The mindset shift that changes everything
• How to make hard decisions when you feel overwhelmed
• Why discomfort is actually a sign of expansion
• The identity shift required to build a big life

Chapters:

00:00 The Heavy Truth of Success
08:28 Navigating Life's Pressures
16:54 Building Resilience and Leadership
21:12 The Emotional Cost of Success

Follow Kimberly on Instagram: https://www.instagram.com/kimberlylovi/

Subscribe & Watch on YouTube Here