『Leveraging Thought Leadership』のカバーアート

Leveraging Thought Leadership

Leveraging Thought Leadership

著者: Peter Winick and Bill Sherman
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Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.Copyright © 2018 - 2026 Thought Leadership Leverage. All Rights Reserved. マーケティング マーケティング・セールス 出世 就職活動 経済学
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  • The Opus Way: Fueling Ambition Without Burnout | Janine Mathó | 718
    2026/06/14

    What if ambition is not the problem—but the way we fuel it is?

    In this episode of Leveraging Thought Leadership, Peter Winick speaks with Janine Mathó, author of "Live Your Opus", about the Opus Way: a framework designed to help high achievers build healthy, meaningful careers without lowering their ambition.

    Janine challenges the old tradeoff between success and sustainability. Her message is clear. You do not need less ambition. You need the energy, systems, and self-awareness to support it.

    Her work helps leaders understand how they operate under pressure. It gives them practical language for stress, change, burnout, and performance. It also helps teams see where energy is being spent, where it is being drained, and how leadership behavior shapes culture.

    Janine also shares how her tools are evolving from individual development into organizational capability. Her diagnostics, change continuum, and Opus 8 energy framework help leaders identify what is happening beneath the surface. Why decisions stall. Why teams struggle. Why people overextend. And why performance cannot scale when energy is ignored.

    Peter and Janine explore what it takes to turn thought leadership into a business model. The book serves the individual. The advisory work targets the top of the house. The bigger opportunity is helping organizations build internal capacity, embed the frameworks, and eventually use the work without Janine in every room.

    This conversation is about more than well-being. It is about leadership strategy. It is about sustainable ambition. And it is about creating tools that help people perform under pressure without losing themselves in the process.

    Three Key Takeaways:
    • Ambition needs energy to sustain it. The episode reframes burnout not as a reason to lower goals, but as a signal that energy, pressure, and performance need to be managed differently.

    • Leaders need shared language for change and stress. Frameworks like the change continuum and energy archetypes help teams talk clearly about pressure, resistance, overextension, and how people respond differently to change.

    • Well-being is not separate from leadership strategy. Sustainable performance requires systems, tools, and leadership behaviors that build capacity across the organization—not just individual self-care.

    If this conversation about sustainable ambition, leadership energy, and building capacity under pressure resonated with you, check out our episode with Cassie Solomon. Cassie's work also lives at the intersection of change, leadership, and organizational performance—helping leaders understand why transformation stalls and what it takes to move people forward. Listen in to hear a complementary perspective on how organizations can build the systems, behaviors, and capabilities needed to make change stick.

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    20 分
  • How to Find Agency in Times of Instability | Suzan Song | 717
    2026/06/11

    What if suffering is not a detour from life, but one of the places where meaning begins?

    In this episode of Leveraging Thought Leadership, Bill Sherman speaks with Dr. Suzan Song, MD, PhD, about instability, agency, and the human search for groundedness when life breaks open. Her work spans clinical care, global systems, conflict zones, and executive leadership. Her core question is simple and urgent: how do people move through suffering without losing themselves?

    Dr. Song shares the deeply personal origin of her work. After losing her father to violence as a teenager, she pushed forward through achievement, education, and service. Years later, while working with former child soldiers in Burundi, she found herself in danger and saw the connection between her past and her work. That moment helped her understand the deeper spark behind her mission.

    Her book, Why We Suffer, grew out of that mission. It is not a promise that life can be made painless. It is a practical look at how people can navigate hardship through narrative, ritual, purpose, connection, and agency. Dr. Song challenges the idea that healing is only individual. Across cultures, she has seen that people heal in relationship.

    The conversation also explores how instability shows up in leadership. CEOs, executive directors, governments, and communities are all facing rapid change. Funding shifts. Policy changes. War. Burnout. Cognitive fatigue. Dr. Song argues that the antidote to despair is not happiness. It is agency.

    Bill and Dr. Song discuss how thought leadership can be rooted in service, not ego. For Dr. Song, the work is not about claiming a label. It is about making ideas useful. It is about helping people, organizations, and systems respond to suffering with clarity, humility, and care.

    This episode is a powerful conversation for leaders, authors, speakers, consultants, and anyone trying to turn hard-earned experience into work that helps others. It asks us to look honestly at suffering. Then it asks an even more important question: what can we do with it?

    Three Key Takeaways:
    • Agency is the antidote to despair. When people face instability, the goal is not to force happiness. It is to find small, meaningful actions that restore a sense of control.
    • Suffering is both personal and collective. Hardship affects individuals, organizations, and communities. Healing often happens through connection, belonging, and shared support.
    • Resilience is more than pushing through. Real resilience comes from narrative, ritual, purpose, and relationships that help people make meaning and stay grounded during uncertainty.

    If this episode helped you think differently about instability and agency, listen to Episode 107 with David Komlos.

    That conversation explores how leaders tackle truly complex problems. You'll learn how to bring the right people and perspectives together, make better decisions, and move forward when there are no simple answers.

    It's a strong companion episode for anyone leading through uncertainty.

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    37 分
  • Founder Readiness: Measuring the Leadership Risk Investors Miss | Logan Yonavjak | 716
    2026/06/04

    What if the biggest risk in a company is not the strategy, the product, or the market—but the leader's ability to grow fast enough to match the business?

    In this episode of Leveraging Thought Leadership, Peter Winick sits down with Logan Yonavjak, founder of the Founders Readiness Institute, to explore a bold idea: leadership capacity can be measured, developed, and used to reduce business risk.

    Logan's work sits at the intersection of people analytics, vertical development, AI, and executive performance. She is building tools that help investors, boards, and leadership teams understand how founders and executives think, behave, and respond under pressure.

    This is not traditional assessment work. It is not about labels. It is not about personality typing. It is about readiness. Can a leader handle complexity? Can they adapt? Can they scale with the company? Can they make better decisions when the stakes rise?

    Peter and Logan dig into why founder readiness matters. Many companies do not fail because the idea is weak. They fail because leadership breaks under scale. A founder who can lead seven people may not be ready to lead seven hundred. Logan's work helps surface those risks earlier—and gives leaders a roadmap to grow.

    The conversation also explores the business side of thought leadership. Logan shares how she tested her market, interviewed more than 125 venture capitalists, and learned that curiosity does not always equal a buyer. That insight pushed her to refine her positioning and focus on private equity firms, corporate boards, and middle-market companies where execution risk is already a costly pain point.

    For thought leaders, this episode is a sharp reminder: great IP is not enough. Science is not enough. A compelling model is not enough. The market decides. The buyer decides. And the best founders listen, adapt, and move.

    This episode is for anyone building a thought leadership platform around a complex, emerging, or category-defining idea. Logan shows what it takes to turn deep expertise into a practical business tool—and why the right go-to-market strategy matters as much as the idea itself.

    Three Key Takeaways:
    • Leadership readiness is a business risk issue, not just a people issue. Logan's work reframes founder and executive assessment around risk, scale, and execution. The core question is whether leaders can grow at the same pace as the companies they are building.
    • Thought leadership needs market validation, not just strong IP. Logan had science, a model, and a compelling idea. But after speaking with more than 125 VCs, she learned that interest does not always equal buying behavior. The market pushed her toward private equity, boards, and middle-market companies.
    • Strategic partnerships can shorten the sales cycle for complex ideas. Because Logan's work requires education, trust, and context, Peter highlights the value of distribution partners and champions. The right partner can reduce friction, accelerate credibility, and make the idea easier to buy.

    If Logan Yonavjak's episode made you think differently about founder readiness, leadership risk, and scaling, Jim Adler's episode is the perfect companion listen.

    Logan explores how leadership capacity can be measured before it becomes a business risk. Jim brings the investor's lens, showing how startups use thought leadership to build credibility, earn trust, and strengthen their market position.

    Together, they reveal what it really takes to move from promising idea to durable business. Listen to Logan for the human readiness behind scale. Listen to Jim for the investor perspective on startups, value creation, and thought leadership.

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    20 分
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