If you're a therapist, psychologist, social worker, or any kind of helping professional wondering whether you could build a coaching business alongside (or instead of) your clinical work, this conversation is for you. Dr. Cheryl has done exactly that, and she's sharing how she did it, what changed, and what she wishes she'd known sooner.

Dr. Cheryl is one of our clients inside the Business Building Boutique, and her story is the kind every helping professional needs to hear. She started building her coaching practice back in the nineties (yes, with a flyer and a library card), grew it alongside a 30-year teaching career, and is now stepping fully into her business with confidence, clarity, and a thriving group program for women in the helping professions.

In this episode, we'll walk through:

• How Dr. Cheryl built a coaching business while working full-time as faculty
• Why therapists and helping professionals make incredible coaches (and the ethics that matter)
• The difference between therapy and coaching, and how to keep them separate
• How personal branding turned strangers into clients who said "I just knew I'd like you"
• Why she calls coaching her "porch conversation" and how it shapes her brand
• The systems and frameworks that finally made her business feel organized
• What Dr. Cheryl teaches inside her Shifting Into Peace program for helping professionals

If you're a therapist, counselor, or helping professional thinking about coaching, this episode will give you permission, language, and a roadmap. Dr. Cheryl is proof that you can honor the clinical work you've done and build something new that gives you more flexibility, more income, and more joy.

Ready to figure out what your coaching business could look like? Book a free Business Blueprint Call with me here:https://www.debbieshadid.com/schedule

Connect with Dr. Cheryl Williams-Jackson:
Dr. Cheryl is the Founder of WJ DevelopMental Consultants and Dr. Cheryl Coaching. She helps women who carry too much rebuild calm, confidence, and balance through simple, sustainable shifts that restore peace and clarity, so they can enjoy their profession without burnout, be fully present at home, and set healthy boundaries without guilt.

Website: https://drcherylcoaching.co/
Instagram: https://www.instagram.com/drcherylcoaching/
YouTube: https://www.youtube.com/@drcherylcoaching

Connect with me, Debbie Shadid:
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/

Listen to the Podcast:
Life Coach Business Building School Podcast:

Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!

Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.

Spots are limited and enrollment closes soon.

Let’s connect → DebbieShadid.com/scheduleLet’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool

If you're a woman over 50 building a coaching business and you've been leaning on AI for everything, this episode might be the most important one you watch all year. AI isn't the bad guy, but the way most coaches are using it is quietly destroying their messaging, their confidence, and their ability to actually sell their coaching.

If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.

This is a real-talk episode about something nobody else is saying out loud. When you outsource your brain to AI, your audience can feel it, your message goes generic, and your ideal client scrolls right past you. The good news is that this is fixable, and your unfair advantage as a woman over 50 is the thing AI can never copy.

In this episode, we'll walk through:

• Why AI is making it harder for women over 50 to talk about their coaching
• How to spot the signs that you've handed your business over to AI
• What your unfair advantage is and why it can't be replaced
• The three shifts that bring your real voice back to your marketing
• Why your lived experience sells coaching better than any polished script
• How to use AI as a tool instead of letting it run your business
• The first thing to do before you ever open AI again

When you make these shifts, your message stops sounding like every other coach online. Your ideal client recognizes herself in your words, your confidence comes back, and you start attracting the women who actually want to work with you. Your stories, your scars, your wisdom, that's the gold mine. Let's put it back into your business.

Want help getting clear on your niche without asking AI? Use code AI25 for special access.

Niche Blueprint Guide and resources:
https://debbie-shadid-shop.fourthwall.com/en-cad/products/niche-blueprint

Ready to talk through your coaching business one-on-one? Book a Free Business Blueprint Call: https://www.debbieshadid.com/schedule

Connect with me, Debbie Shadid:
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/

Listen to the Podcast:
Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want:
https://www.youtube.com/@debbieshadid?sub_confirmation=1

If this video was helpful, share it with a coach you know who's overusing AI. Subscribe and hit the bell so you don't miss next week's episode on building a coaching business that actually pays you.

Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.

Let’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool

If you're a spiritual coach, transformational coach, intuitive healer, energy worker, or mindset coach who is struggling to get clients, this video is for you. The problem isn't your gifts and it isn't your niche. It's something more specific, and once you see it you can't unsee it.

If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.

Most spiritual and transformational coaches were trained in their modality but never trained on how to actually market what they do or talk to potential clients in plain language. That's the gap we're fixing today, so you can stop spinning on certifications and niche statements and start getting in front of the women who genuinely need your work.

In this video, we'll walk through:

• Why "I help women step into their power" is keeping you invisible
• How to stop confusing your modality with your business
• What your ideal client is actually Googling at 11pm (and what she's not saying out loud)
• The plain-English niche formula that gets people leaning in instead of glazing over
• How to test your niche in five minutes without spending another dollar
• Why your next certification will not solve this problem
• The 3 practical steps to get clear on who you help and how to say it

When you make this shift, your messaging stops sounding like everyone else in the spiritual space, your ideal client recognizes herself in your words, and your business finally starts working for you. The world needs the gifts you have. They just need to be able to find you first.

Ready to get clear on a profitable niche that actually attracts clients? Grab the Profitable Niche Blueprint - it's the same process I walk my clients through:
https://www.debbieshadid.com/schedule

Want to talk through your business one-on-one? Book a Free Business Blueprint Call: https://www.debbieshadid.com/schedule

Connect with me, Debbie Shadid:
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/

Listen to the Podcast:
Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg

If this video was helpful, share it with a spiritual or transformational coach who's been rewriting her niche statement for the fourth time. Subscribe and hit the bell so you don't miss next week's episode on building a coaching business that actually pays you.

Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.

Let’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool

If you've hired a coach, taken a program, and learned all the things, but you still don't have coaching clients, this video is the honest conversation you need to hear. It's probably not the program. It's probably not your niche. It's the gap between what you know and what you're actually doing.

If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.

In this episode, I'm calling you out with love. Most coaches who say they're stuck aren't actually stuck on strategy, they're stuck on action. We'll talk about what real marketing looks like in your first year, why you should be spending more time marketing than coaching, and how to break the patterns that are keeping your business from getting off the ground.

In this video, we'll walk through:

• Why most new coaches are doing the wrong work and calling it "building a business"
• How much time you should actually spend marketing vs. coaching as a beginner
• The hidden traps that keep you stuck (still figuring out your niche, redoing your website, consuming endless content)
• What real action looks like, five conversations a week, posting even when no one engages, asking for referrals
• How to handle the mindset blocks: fear of judgment, imposter syndrome, comparison, and the "I'm not ready yet" trap
• What to do when you bought a program you're not happy with (and how to get your money's worth anyway)
• The one marketing action to commit to this week to start compounding your results

Here's the truth: the world needs what you have to offer, but they can only find you if you show up. When you stop watching and start doing, your business stops being an idea and starts becoming real income, real clients, and real impact. This is your wake-up call to do the work.

Ready for the kick in the pants that gets you actually moving? Save your seat at my free live workshop. I'll answer your questions, get you unstuck, and put you in a room with other women coaches doing the same work as you:
https://debbieshadid.com/workshop

Want to sit down and map out exactly what your next move should be? Book a free Business Blueprint Call: https://www.debbieshadid.com/schedule

Connect with me, Debbie Shadid:
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/

Listen to the Podcast:
Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!

Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.

Spots are limited and enrollment closes soon.

Let’s connect → DebbieShadid.com/scheduleLet’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool

If you're a coach who's wondering whether you can really build a thriving coaching business while working full-time, raising a family, and starting from scratch - this conversation is for you. Jenny Pena did it, and she's sharing exactly how.

If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.

Jenny is a National Board Certified Health and Wellness Coach who helps busy professionals lower their A1C, balance blood sugar, and ditch the cravings and brain fog, without extreme diets or hours at the gym. She joined the Business Building Boutique with a passion for coaching but no real structure, and within months she had a website, a podcast, monthly workshops, paying clients, and corporate lunch-and-learn partnerships. Her story is proof that when you treat your coaching like a business, and follow a roadmap, momentum follows.

In this episode, we'll walk through:
- How Jenny went from finance professional to founding Gen P Coaching after her own health journey with PCOS and pre-diabetes
- Why "I have a coaching company" became the mindset shift that opened new doors (including a neighbor who became a corporate client)
- How she built her business in just 6 hours a week while working full-time and raising her son
- Why workshops became her #1 client conversion tool, and how she uses them
- The "fearless" word-of-the-year that pushed her to launch a podcast, host monthly workshops, and partner with doctors
- How she powered through the program in one week of focused work and built a 12-month plan from there
- Why niching down into pre-diabetes (instead of trying to help everyone) actually attracted MORE of the right clients

If you've been holding back because you don't have a "perfect" website, a giant audience, or unlimited time - Jenny's story will show you what's possible when you commit to the right structure and stop waiting for everything to be ready. You don't need to have it all figured out. You just need a roadmap and the willingness to take action.

Connect with Jenny Pena:
Website: https://www.jennypena.com
Instagram: https://www.instagram.com/coachjenp
Path to Better A1C Podcast: https://www.jennypena.com/podcast
Youtube Channel: https://www.youtube.com/@coachjenp

Connect with me, Debbie Shadid:
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/
Podcast: Life Coach Business Building School https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg

If this episode was helpful, share it with a coach who's been waiting for the

Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!

Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.

Spots are limited and enrollment closes soon.

Let’s connect → DebbieShadid.com/scheduleLet’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool

Grab our free Masterclass to Grow Your Coaching Business:
https://coaching.debbieshadid.com/masterclass

Last year I hired two coaches. The biggest investments I had ever made in my life. And my business did grow, but not because of these coaches. Both of them were bad decisions. But, you know what I did? I showed up anyway.

I went to California twice for retreats I did not need to go to. I asked every question. I got coached on everything I could. I made the most of it. Because that is what you do when you are committed to something.

Too often coaches fail because they quit. They aren’t fully committed. They have not made the decision to go all in no matter what.
I know what it feels like to invest in yourself and not get the result you wanted. That is why I made this episode. Not to make you feel bad. But because I genuinely believe you can do this. And I want to give you the honest conversation that nobody else is willing to have with you.

If you are new to my channel, my name is Debbie Shadid. I am a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades I have helped women coaches build boutique style businesses they love, without burning out or becoming someone they do not recognize. I have sat across from hundreds of women who felt exactly the way you feel right now. And I have watched them build businesses that changed their lives.

In this episode you will learn:

• Why a new coach should spend 80% of their time marketing and 20% coaching
• The difference between consuming and doing and why one keeps you stuck
• How to know if you are one of the coaches who is busy but not actually building
• Why your marketing compounds just like interest in a bank account
• The one thing to pick this week that will start moving the needle
• What to say when imposter syndrome tells you that you are not ready

Here is what I know about you. You became a coach because you have something real to offer. You have lived something, learned something, or overcome something that other women need. That gift does not expire. It does not go away. But it does require you to show up consistently, talk to people honestly, and trust the process long enough for it to compound.

Let's connect!
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/
Podcast: Life Coach Business Building School https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/cha

Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!

Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.

Spots are limited and enrollment closes soon.

Let’s connect → DebbieShadid.com/scheduleLet’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool

You know, I have had so many conversations with coaches who are sitting on something truly powerful and they just cannot find the words to explain it. And I want you to know, that is not a you problem. That is a clarity problem. And clarity is something we can fix.

Victoria came to work with me and she told me she was a yoga coach. And I remember thinking, no. That is not it. That is not even close to what you are actually doing with people. And the deeper we went, the more I realized just how special and how specific her gift actually was.

Five months later she has a niche that stops people in their tracks, a signature process that is completely her own, and a business foundation she told me she could use to build anything.

If you are new to my channel, my name is Debbie Shadid. I am a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades I have helped women coaches build boutique style businesses they love, without burning out or becoming someone they do not recognize.

In this episode you will learn:
• Why clarity is the single most important thing in your coaching business and how to get it
• How Victoria went from "yoga coach" to a compelling specific niche that actually attracts clients • Why the women who look like they have it all together are often the ones who need your help most • What it means to have a signature process and why it eliminates imposter syndrome for good
• How Victoria built a business foundation in five months that she says she could use to build any business
• What the little girl from Poland never imagined was possible and how Victoria is living it right now
This is one of the most honest and inspiring conversations I have had on this channel.

Have been sitting on a gift you do not know how to explain yet? This episode is for you.

Get your free 3-Minute Body Stress Release Practice and feel the difference in your body from the very first time you do it: https://plain-leaf-13402.myflodesk.com/n5cxbgiocn

Grab our free Masterclass to Grow Your Coaching Business: https://coaching.debbieshadid.com/masterclass

Connect with me, Debbie:
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/
Podcast: Life Coach Business Building School https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Connect with Victoria:
Website: https://www.victoriaherczek.com/
Instagram: https://www.instagram.com/victoriaherczek
LinkedIn: https://www.linkedin.com/in/victoria-herczek-5753192a2/
YouTube: https://www.youtube.com/@victoriaherczek

Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!

Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.

Spots are limited and enrollment closes soon.

Let’s connect → DebbieShadid.com/scheduleLet’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool

What if growing your coaching business had nothing to do with the algorithm, paid ads, or a perfect funnel? What if it has everything to do with something you already know how to do?

In this episode, I'm sharing one of the simplest, most underused strategies for growing your coaching business: talking to people. Not selling. Not pitching. Just having real conversations and letting your business grow naturally from there.

If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women build boutique style coaching businesses they love, without burning out or becoming someone they don't recognize.

In this episode, you'll learn:
• Why talking to people (not selling to them) is the fastest path to consistent clients
• How one coach landed a corporate speaking gig just by telling her neighbor she was a health coach
• The simple mindset shift that makes conversations feel easy and natural
• Two ways to start a conversation about your business without sounding scripted
• How to find people to talk to, even if you think you don't know anyone
• Why 5 conversations a week for 52 weeks makes your success virtually inevitable

This is the strategy I use, our clients use, and it works every single time if you actually do it.

Ready to stop being the best kept secret in your niche?

The challenge is simple: talk to 5 people this week about what you do. Not sell. Not pitch. Just tell them. Your neighbour, someone at the grocery store, an old friend you haven't caught up with yet. It counts.

Grab the free guide I mentioned. It has all the conversation examples and more: https://debbie-shadid-shop.fourthwall.com/en-cad/products/youtube-guide

What's the conversation you've been avoiding? Drop it in the comments. I read every single one.

And if you want hands on support, let's talk: https://debbieshadid.com/apply

Let's connect! Website: https://www.debbieshadid.com Instagram: https://www.instagram.com/debbieshadid/

Podcast: Life Coach Business Building School https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Subscribe for weekly episodes on building your coaching business, finding clients, and creating a business you love: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg

Let’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool