Little Caesars VP of franchise development talks brand growth, solid operations
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Little Caesars VP of franchise development talks brand growth, solid operations
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概要
In this episode of the Pizza Marketplace Podcast, host Mandy Detwiler, editor of Pizza Marketplace, talks to Bryan Ketelhut, vice president of franchise and business development for Little Caesars.
Ketelhut has been with the company for years and now heads up domestic franchising. He's also a former franchisee himself.
Little Caesars is known for its streamlined operations. From a development perspective, that simplicity makes the brand more attractive to prospective franchisees compared to more complex QSR models.
"We focus on value, quality and convenience. That is our is our big messaging, right? We created Hot-N-Ready over 20 years ago, and we've always been a value brand. We cater to that value consumer," Ketelhut told Detwiler during the interview.
The brand has its own supply chain with more than 20 distribution centers around the country.
"Having that controlling the distribution channel as well is very important to a lot of franchises. When we're able to purchase food products or equipment wise more in bulk, we're able to keep those costs lower for our for our partners," Ketelhut added.
To listen to the podcast in its entirety, click the link above.