Live from HITEC in San Antonio, the Steve Turk and Sarah Dandashy recap the inaugural Hospitality Creator Summit, created by Anna Blue and Anthony Melchiorri, which drew 200+ attendees for a full day of networking and creator-focused education. Sara shares first impressions of the high-energy event, meeting online peers in person, and the supportive, low-ego atmosphere.

A panel on “behind the brand deal” featured Margaritaville and My Place Hotels discussing how brands choose creators, partnership paths from in-kind to paid, and the challenge of tracking bookings driven by content, including working with small-audience creators for fit and aesthetic.

They note sessions on newsletters and podcasting milestones, HITEC’s creator booth with interview and green-screen setups, and floor trends like better booth experiences, fewer AI buzzwords but more specific integrations, data consolidation, and room automation savings, plus a push for brands to create personality-driven, value-first content.

A big shout out to our sponsor Lodgify! Starting June 17th to June 30th, use promo code THM60 for 60% off

00:00 Live From HITEC

00:21 Sponsor Shoutout - Lodgify

00:58 Creator Summit Recap

02:55 Brand Deals Panel

05:09 Creator Growth Tips

05:50 Meet Tyler Behind Scenes

06:37 Content Booth Setup

07:31 HITEC Floor Highlights

08:27 Tech Trends And AI

09:57 Venue Vibes San Antonio

10:16 Creators Take Over

10:57 Booth Snacks and Vibes

11:24 Why Brands Need Content

12:55 Make Value Not Ads

14:19 One Post Big Impact

16:05 HCS First Day Energy

17:54 After Party and Wrap