Nobody in the automotive industry trains the phone. That's exactly why I do.

In this episode I'm pulling back the curtain on the ONE skill that took me from selling investments cold over the phone for 12 years… to selling 50–60 cars a month consistently in the auto industry… to now training one of the BIGGEST automotive groups in the United States (over 100 dealerships) every single Tuesday, Wednesday, and Thursday on this exact framework.

I'm telling you the story of my very first month in the car business — how I walked in on the 16th, took ZERO lot ups, made 120–150 calls a day, and sold 21 cars to finish #1 on the board. No internet leads. No showroom traffic. Just the phone.

Then I'm breaking down the EXACT structure my mentor taught me — the structure I now teach inside dealerships across the country. I call it the CORE FOUR:

🎯 C — Control the call (from hello to the appointment, you drive)🎯 O — Open up their WHY (this is where elite reps separate from average)🎯 R — Relationship building (this is why people pay $1,800 MORE to buy from you)🎯 E — Earn the appointment (don't ask for it — earn it like you're on a Broadway stage)

You'll also hear:

→ Why 92% of buyers start online — and why that makes the phone MORE important than ever, not less→ The real reason no trainer, manager, or dealer principal teaches the phone (hint: most of them aren't good at it)→ How my reps are now closing customers who openly tell them "you're not the cheapest, but I like you the best"→ Why I would rather BUILD an elite salesperson than recruit one→ The 14-hour days, the cassette tapes, and the mentor who made me who I am→ How the phone has personally made me MILLIONS — and how it can do the same for you

If you're a salesperson who wants to break out… if you're a manager, GM, or dealer principal who knows your team is leaving deals on the table every time the phone rings… this episode is for you.

I am living proof this works. I've ran dealerships. I'm training dealerships. And I'd love to train YOU.

Share this with another salesperson. Share it with your dealership. Send it to your sales manager.

I love y'all. God bless. Believe in yourself — because I do. 🙏

00:00 — Why nobody in the auto industry trains the phone01:30 — My background: 12 years selling investments over the phone, 12 years selling cars03:00 — The story of my first month: 21 cars sold, ZERO lot ups06:00 — Why "lot ups" and inbound leads alone will keep you average08:00 — How a huge automotive group (100+ dealerships) found me on TikTok10:30 — What happens when you role-play 6+ hours a week as a dealership13:00 — Introducing the CORE FOUR14:00 — C: Control the call15:30 — O: Open up their WHY17:30 — R: Relationship building (and why people paid $1,800 MORE to buy from my reps)20:00 — E: Earn the appointment22:00 — Why 92% of buyers start online — and why that means the phone matters MORE24:30 — Why I'd rather BUILD elite reps than recruit them27:00 — The mentor who made me, and the cassette tape sessions that changed everything30:00 — How to work with me

In this episode of the Loveall Sales Podcast, Brent Loveall breaks down one of the most frustrating realities in sales — customer ghosting. If you've ever had a prospect disappear after showing interest, this episode will help you understand why it happens and how elite sales professionals prevent it.

With over 23 years of experience in the automotive industry, Brent explains that ghosting usually isn’t about the customer — it’s about the process. Too many salespeople treat phone calls like transactions instead of opportunities to build real connections.

Brent dives into the strategies that separate top performers from average salespeople, including:

• Figuring out the customer’s “why” and understanding their true motivation
• How to build a connection quickly and stand out from other salespeople
• Why weak appointments lead to no-shows — and how to fix them
• The power of button-up questions and trial closes to secure commitment
• How to paint a picture in the customer’s mind that builds excitement and value
• Why persistent follow-up is the ultimate competitive advantage in sales

Brent also shares his personal experience achieving a 70% show rate on appointments — far above the industry average — and explains the mindset and structure that helped him consistently outperform the competition.

If you want to stop getting ghosted, control the conversation, ask better questions, and lead your customers the right way.

Whether you’re in automotive sales or any sales industry, this episode will help you build stronger connections, increase appointment show rates, and close more deals.

If this episode helps you, share it with your team, your dealership, or someone who wants to become elite in sales.

Because the mission of the Loveall Sales Podcast is simple:

Help sales professionals become the absolute best version of themselves. 🚀

Most automotive salespeople will never consistently sell 20 cars a month.

Not because they can’t… but because they don’t master the fundamentals that actually produce results.

In this episode of the Loveall Sales Podcast, Brent Loveall breaks down the real reasons most salespeople stay stuck at average numbers — and why only a small percentage ever reach 30, 40, or even 50+ cars a month.

If you’re serious about becoming a top performer in the automotive industry, this episode will show you exactly what separates elite sales professionals from everyone else.

Inside this episode, Brent covers:

🔥 Why lack of structure destroys most salespeople’s production
🔥 The massive advantage of mastering the phone
🔥 Why prospecting every single day is non-negotiable
🔥 How top performers create opportunities instead of waiting for lot traffic
🔥 The biggest follow-up mistake salespeople make
🔥 Why most people never treat sales like a true career

Brent also shares real examples from his own career — including making 1,500+ calls per month and how that level of activity helped him reach 50–60 cars in a single month.

If you want to stop having roller-coaster months and start producing consistent elite numbers, this episode is a must watch.

Success in sales doesn’t happen by accident.
It happens when you build a process, master your craft, and take massive action every day.

Subscribe for more training designed to help you dominate the automotive industry and become a true Automotive Sales Professional.

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