『Luxe & Legacy Podcast』のカバーアート

Luxe & Legacy Podcast

Luxe & Legacy Podcast

著者： Marie Elizabeth and Amber Courtney
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

The podcast for photographers ready to rise into the luxury market—without the gatekeeping. Hosted by Amber Courtney, a leading photography educator, and Marie Elizabeth, a celebrated motherhood photographer, you’ll learn how to price with confidence, overcome self-doubt, and stay ahead of creative trends in AI, gear, and branding.

Work with Amber: https://lightlivinphotography.com/
Work with Marie: https://marie-elizabethphotography.com/

Copyright 2025 All rights reserved. 経済学
エピソード
  • Your Questions, Our Honest Answers

    Your Questions, Our Honest Answers
    2026/04/01

    Q&A: Real-Time Answers to Your Biggest Photography Business Questions

    In this episode, we’re switching things up and diving into a Q&A! Amber and I asked you on Instagram what your most pressing questions are in your photography business right now, and you delivered. Today, we’re answering as many as we can with honest, real-time insight into what’s actually working in our businesses right now.

    If you’ve been wondering how to get more inquiries, refine your marketing, or confidently raise your prices… this episode is for you.

    ✨ What We Cover
    • How to get more eyes on your work (and turn that into real inquiries)
    • The three marketing channels we’d focus on if we were starting today
    • Instagram strategies that are actually working right now (and why carousels still convert)
    • How to use SEO on Instagram and your blog to attract ideal clients
    • Pinterest: is it worth it, and do you need to start over?
    • How to handle comparison in the photography industry
    • Booking more newborn sessions and positioning yourself as the expert
    • Building a client wardrobe (and actually getting clients to use it)
    • Setting boundaries with weekday sessions and making them desirable
    • Navigating friends and discounts without it getting awkward
    • What to do when you raise your prices and bookings slow down
    • The biggest factor in converting inquiries into booked clients
    📈 A Few Key Takeaways
    • Visibility comes from intentional SEO + consistent, quality content
    • Instagram is less about hacks and more about connection and value
    • Your marketing should speak directly to your ideal client, not everyone
    • Raising your prices means stepping into a new level of clientele
    • Consultation calls can dramatically increase your booking rate and client trust
    📄 Contract Resource

    If you’ve been putting off creating a solid contract (or questioning if yours is actually protecting you), this is your sign.

    Amber had her contract professionally created by a lawyer and made it available for photographers to use—so you don’t have to DIY something this important.

    👉 https://lightlivinphotography.com/portrait-contract Use code PODCAST50 for 50% off

    🔗 Connect with Us

    Marie: 🌐 https://marie-elizabethphotography.com 📷 Instagram: @marie.elizabeth.photo

    Amber: 🌐 https://lightlivinphotography.com 📷 Instagram: @light_livin_photography

    💬 Loved This Episode?

    If you enjoyed this episode, it would mean so much if you left a review or shared it with a photographer friend. It helps more photographers discover the show and build businesses that feel aligned, elevated, and sustainable.
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    46 分
  • The Secrets to Facebook Ads for Photographers with Brooklyn Grotte

    The Secrets to Facebook Ads for Photographers with Brooklyn Grotte
    2026/03/25
    The Secrets of Facebook Ads with Brooklyn Grotte If Facebook and Instagram ads have ever felt overwhelming, confusing, or just… not worth it, this episode is going to completely shift how you see them. Today, we’re joined by Brooklyn Grotte, a business strategist and ads expert who helps entrepreneurs scale their revenue through strategic, data-driven advertising. What makes Brooklyn’s perspective especially powerful is that she started as a photographer herself. She understands exactly where you are and what it takes to grow a photography business in a way that actually leads to consistent, aligned clients. In this conversation, we break down what’s actually working with ads right now, how photographers can start using them in a way that feels simple and sustainable, and the biggest mistakes that are keeping people stuck. Whether you’re brand new to ads or you’ve tried them before without results, this episode will give you a clear path forward. What You’ll Learn in This Episode The biggest misconception photographers have about Facebook and Instagram adsWhen it actually makes sense to start running ads in your businessThe difference between boosting posts and running strategic ad campaignsHow to use ads to generate real revenue, not just likes or followersWhy a strong, specific sales page can dramatically increase conversionsThe best beginner-friendly ad strategy for photographersHow to grow your email list using low-cost adsWhat’s working right now with targeting (and how it’s changed)The types of ad creative that are performing best todayHow to use messaging and hooks to stop the scroll and drive bookingsSimple strategies for local targeting as a photographerWhat to focus on first if you want to book your next clients using ads Key Takeaways You do not need a big budget to start. One of the biggest myths around ads is that you need thousands of dollars to see results. In reality, you can begin with as little as $5/day and build from there. Ads work best when your foundation is already in place. Before running ads, you should have a clear audience, a strong portfolio, and a proven offer. Brooklyn recommends starting once you’ve reached around $50K in revenue and have consistent client demand. Not all ads are created equal. If your goal is bookings, you need to run the right type of campaign. Engagement and awareness ads may grow your audience, but sales and lead ads are what drive revenue. Specificity converts. Sending someone to a general investment page is far less effective than sending them to a page tailored to exactly what they saw in the ad. The more aligned and specific the experience, the higher the conversion. Email list growth is one of the best entry points. Running a simple freebie ad is one of the easiest and most effective ways to start. It builds your audience, creates a custom audience for future ads, and helps you gain confidence with the platform. Creative and messaging matter more than targeting. With recent Meta updates, broad targeting is now the norm. Your ad’s success depends far more on your visuals, messaging, and especially your hook than on detailed audience settings. The first 3 seconds are everything. Up to 80% of conversions come from the hook. Clear, emotionally resonant messaging that speaks directly to your client’s thoughts will outperform even the most beautiful imagery. Organic-style content is winning right now. Ads that feel natural, behind-the-scenes, and less “polished” are often outperforming traditional ad creatives. Think iPhone clips, BTS moments, and simple on-screen text. A Simple Starting Point If you’re brand new to ads, here’s where to begin: Create a simple freebie (like a session prep guide)Run a lead ad with an instant formKeep the form simple (name + email only)Deliver the freebie via email (not instantly on the screen)Let it run at a low daily budget to start building your list From there, you can begin layering in more advanced strategies like sales pages, retargeting, and higher-converting lead campaigns. Connect with Brooklyn You can find Brooklyn here: Instagram: @biz.with.brooklynWebsite: bizwithbrooklyn.com Resources Mentioned Brooklyn also shared a beginner-friendly resource for getting started with ads, which we’ve linked for you below. Email List Accelerator: https://bizwithbrooklyn.com/email-list-accelerator-enrollment Here’s a custom code for listeners to take an addition $10 off (making it only $17 for them): PODCAST10 Loved This Episode? If this episode helped you think differently about ads and how they can support your business, we would be so grateful if you left a review. It helps more photographers discover the show and grow alongside this community. Connect with us here: Marie: https://marie-elizabethphotography.com | @marie.elizabeth.photo Amber: https://lightlivinphotography.com | @light_livin_photography We’ll see you next week ✨
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    39 分
  • Creating Community and Capturing Connection with Adrianne Shelton

    Creating Community and Capturing Connection with Adrianne Shelton
    2026/03/17

    Episode Title: Building Community and Posing Families Naturally with Adrianne Shelton of Beatific Visions Photography

    Show Notes: In this episode of the Luxe & Legacy Podcast, we are joined by Adrianne Shelton of Beatific Visions Photography for a conversation about community, connection, and the art of creating natural family images.

    Adrianne shares the heart behind founding The Kindred Path, an online family photography publication created to inspire photographers at every stage of their journey and foster meaningful connection in an industry that can sometimes feel isolating. We talk about how powerful it can be to reach out, build relationships with other photographers, and create a sense of community in your local market and beyond.

    We also dive into Adrianne’s approach to family posing and how she leads sessions in a way that feels organic, playful, and true to each family. From preparing clients before the session to using simple prompts and movement-based direction, Adrianne offers so much wisdom for photographers who want to create images that feel both beautiful and natural.

    If you have ever felt alone in your business, struggled to create authentic connection in your sessions, or wanted a fresh perspective on family posing, this episode is full of encouragement and practical takeaways.

    In this episode, we discuss:

    • Why community matters so much in the photography industry

    • How Adrianne started The Kindred Path in 2020

    • Practical ways to build relationships with photographers in your local area

    • Why leading with generosity creates stronger connection

    • Adrianne’s philosophy for natural, connection-filled family sessions

    • Simple rules and prompts that help families feel at ease

    • How to work with kids in a playful, low-pressure way

    • Tips for creating flattering images while keeping sessions organic

    • The importance of helping clients feel prepared before the session begins

    • Upcoming opportunities to learn from Adrianne through workshops and events

    Connect with Adrianne: Website: https://beatificvisionsphotography.com/ Instagram: https://www.instagram.com/thekindredpath/

    Connect with us: Marie Elizabeth Photography: Website: https://marie-elizabethphotography.com/ Instagram: https://lightlivinphotography.com/ Instagram: https://www.instagram.com/light_livin_photography/

    Listen and subscribe: If you enjoyed this episode, we would be so grateful if you left a review. It helps more photographers discover the show and become part of this community.
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    27 分
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