Lynn runs Dr. Bags, a luxury bag and shoes restoration business in Singapore - 11 years, 3 stores, about 30 staff. Her team is already stretched thin building a new ERP system, training staff, and handling daily operations. Analysing marketing data? That would take two days nobody has.

We built her a marketing dashboard in under an hour using Claude Code with a month of her deal pipeline data. It wasn't perfect - and that turned out to be the most useful part.

What you'll hear in this episode:
- Why SME owners know they should analyse their data but never do
- Building a marketing dashboard from raw ERP data, live in one session
- Discovering that WhatsApp was getting credit for wins that started on social media ads
- A pile of deals stuck in limbo that nobody had noticed
- Why business acumen matters more than any AI tool - and how Lynn proved it

Hosts: Eric Tan (non-technical builder) & Yaohong Ch'ng (engineer, Superuser HQ, ex-Stashaway head of Data)
Guest: Lynn Kee - founder of DrBags, luxury bag and shoes restoration

Got a problem you want us to solve live? Fill out the form:
https://forms.gle/DSyLzPAoR6x2M4Np9

Listen/watch:
- YouTube: https://www.youtube.com/watch?v=w5u9ShYoodc&t=56s
- Spotify: https://open.spotify.com/episode/43mFsd6uOHqcYuE2c6nmkp?si=2MxLxpcFQyu1fvPYIiO6BA
- Apple Podcasts: https://podcasts.apple.com/us/podcast/luxury-bag-restorer-finally-analyzes-her-sales-channels/id1877603539?i=1000759069037
- Snipd: https://share.snipd.com/episode/829084df-c22c-4833-96e6-9fb7714b7275

Connect with us:
- Eric on LinkedIn: https://www.linkedin.com/in/erictisme/
- Yaohong on LinkedIn: https://www.linkedin.com/in/yaohongchng/
- WhatsApp community: https://chat.whatsapp.com/Dmp5eEEsAZhJTB6LjcIG3c?mode=gi_t
- Substack: https://substack.com/@coderiff
- Email: code.riffs.ai@gmail.com

Tools used in this episode:
- Claude Code: https://claude.ai/code

Tools we use:
- Buzzsprout (podcast hosting): https://www.buzzsprout.com/?referrer_id=2371679
- Snipd (AI podcast highlights): https://get.snipd.com/pAbF/36jzrvki

LEARN ALONG - Glossary:
- ERP (Enterprise Resource Planning): Software that tracks everything in your business - inquiries, jobs, inventory, delivery. Lynn's ERP follows a bag from first WhatsApp message through cleaning, QC, and return.
- Dashboard: Charts and numbers on one screen so you don't dig through spreadsheets. What Lynn wanted instead of two days of manual Excel work.
- Attribution: Figuring out which ad channel actually brought a customer. Lynn's data said 89% WhatsApp - but many customers found DrBags through Instagram or Facebook first.
- Funnel: The journey from first contact to closed deal. Lynn's funnel: new inquiry to engaged to won or lost. 61% of deals were stuck in "Engaged."
- Data cleaning: Getting your raw data accurate before doing anything with it. Yaohong called it "plumbing" - if your data isn't clean, your dashboard lies to you.
- POC (Proof of Concept): A quick prototype to test if an idea works before investing serious time or money.
- Plan mode: A Claude Code feature where it reads your data, proposes an approach, and waits for your OK before building anything.

ABOUT:
Code Riff - messy real-world problems, solved with AI, so you can too.

One of us can't code. The other's been coding since he was 13. Every episode, someone brings us a real problem and we try to solve it with AI in one hour live.