This was not your average radio giveaway.

For the Last of the Breed Tour with Willie Nelson, Merle Haggard, and Ray Price, the promotion went full Oklahoma.

There was an ag network sending reports to small-town AM radio stations across the state. Farm towns. Rural listeners. Country music people. The exact audience that understood how big this show really was.

So the idea was simple and wild.

Get front porch rocking chairs signed by Willie, Merle, and Ray.

Then give them away through stores tied into that farm and home crowd.

That meant sitting out in the heat, waiting for three legends to come sign rocking chairs like it was the most normal thing in the world.

“Hey, can you sign my chair?”

That is radio promotion at its finest.

Not a poster.
Not a T-shirt.
Not a pair of tickets.

A signed rocking chair.

And somehow, they got it done.

That’s the kind of promotion you remember because it actually fit the show. Willie, Merle, and Ray Price at the Zoo Amphitheatre. Country legends. Small-town radio. Front porch rocking chairs.

Perfect match.

#HeresTheDealPodcast #WillieNelson #MerleHaggard #RayPrice #LastOfTheBreed #ZooAmphitheatre #MaxBakerJr #JeffBrownen #oklahomacity

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This was one of those stretches where every flyer got heavier.

Sevendust, Coal Chamber, Sepultura, and Downset. That lineup alone says everything about where heavy music was headed in 2000. Downset had a following. Sevendust was already becoming one of those bands people stayed loyal to for life.

Then came Static-X, Taproot, Deadlights, and Slaves on Dope.

That was the sound of the era. Industrial edge. Nu-metal energy. Packed rooms. Loud merch tables. Everybody trying to catch the next band before they broke wide open.

September 6, 2000 — Cannibal Corpse at the Diamond Ballroom.

That one had Max written all over it.

Then there was Living Sacrifice.

A Christian metal band from Little Rock, Arkansas, heavy as heavy gets. One of those bands you don’t forget once you see them live. Element and Fear the Clown were added as support, and the whole thing turned into chaos.

At Rogers State University, the room was provided in exchange for sound and lights on another show. Good deal on paper.

Until the first four rows of seats got destroyed.

Almost got kicked out of school over it.

That’s how wild those heavy shows could get.

Different bands. Different rooms. Same lesson.

When the crowd moves, the building better be ready.

#HeresTheDealPodcast #Sevendust #StaticX #CannibalCorpse #LivingSacrifice #CoalChamber #Sepultura #Taproot #DiamondBallroom #HeavyMusic #ConcertStories #MaxBakerJr #JeffBrownen #oklahoma #oklahomacity

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October 22, 1994.

Kansas at The Roxy.

Ten dollars in advance.

And according to Max, it was one of the best club shows he ever saw.

Kansas was locked in that night. Tight, powerful, and the kind of live performance that gives you goosebumps while you’re standing there. Some shows are good. Some shows remind you why you started chasing music in the first place.

That was one of them.

Fast forward years later, and Kansas is still out there playing rooms like Heartland Expo Center in Shawnee. That kind of longevity says everything.

Then the next night, October 23rd, The Roxy flips into a completely different lane.

Peter Criss.
36 Inches.
Cry Freedom.

Peter Criss from KISS in a club setting. Buck Bush and 36 Inches on the bill. Cry Freedom was another cool band from that era, with some names possibly crossing later into War and Peace circles.

That’s what made The Roxy calendar so wild.

One night you get Kansas giving you goosebumps.

The next night you get a KISS drummer in the room.

Two nights. Same venue. Completely different worlds.

That was 1994.

#HeresTheDealPodcast #KansasBand #PeterCriss #KISS #TheRoxy #ConcertStories #LiveMusicHistory #OklahomaMusic #ClubShows #MaxBakerJr #JeffBrownen #oklahomacity

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