In this episode of the MSP Heroes Podcast, Harrison Baron sits down in person with Greg Bilazarian from NextGen Growth Partners, a private equity firm that buys and grows lower middle market IT and managed service businesses. They get into the real stuff around selling your MSP, including what buyers actually look for, how EBITDA multiples work, what key man risk does to your valuation, and why taking the biggest check is not always the right move. Harrison also opens up about his journey from volunteer firefighter and Eagle Scout to MSP founder, published author, and YouTube educator, and why he believes the relationships you build with clients matter more than the exit number. If you are building an MSP right now and wondering if or when you should sell, this conversation will give you the most honest and practical breakdown you have heard yet. If you want to connect with Greg or learn more about what NextGen Growth Partners is looking for, reach out directly. And if you are ready to grow your own MSP, head over to growthgenerators.com to see how MSP Heroes can help you get there.

Google My Business says verification takes 5 days. Mine took 6 weeks. In this video I walk you through the entire process of getting Google My Business approved for my MSP, Secure Wealth IT, and show you exactly what I did so you can avoid the headaches I went through.

I cover the signage you need inside your office and outside on the building, the video verification process through their web portal, tips on what Google is actually looking for in that footage, and the small details that will get you approved or rejected. I also share the mistakes I made and what I would have done differently if I could start over.

If you are building an MSP and want to get found locally, this is one of the first things you need to set up. Do not wait until you need it because the process takes way longer than you think.

Want to learn more about marketing your MSP and generating leads? Head over to https://growth-generators.com and grab a copy of The MSP Growth Playbook.

Shadow IT has been a problem for years, but Shadow AI is the new threat that most MSPs are not even looking for yet. In this conversation, I sit down with Francis Rombaut from Lansweeper to talk about what the best MSPs are actually doing differently, how to move clients away from break fix, and why AI governance is quickly becoming one of the biggest MSP sales opportunities out there. Francis works directly with MSPs on product marketing and pricing at Lansweeper and has a front row seat to what separates MSPs that are winning from those that are stuck. We talk about the maturity scale he sees across the MSP space and what it actually looks like when an MSP is operating at the highest level. The answer might surprise you because it has less to do with the tools and more to do with how they think about their clients' full technology environment. We also get into how MSPs are using AI internally and for their clients, where the real risks are, what hallucination means for your managed services work, and why an AI agent with too much access is genuinely terrifying. Francis shares how Lansweeper is building toward MCP server integration and what that means for MSPs who want to stay ahead. If you are thinking about how to position your MSP for the next few years, this conversation is worth your full attention.