Make Them Feel That Way on Purpose
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Make Them Feel That Way on Purpose
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概要
Knowing what your event is for is the beginning. Engineering it to produce that result is the work. And the key to that work lives somewhere most event professionals have never been taught to look.
In this episode of The Experiential Strategist, Jenny Howard-Maxwell introduces the neuroscience behind why experiences move people and why that changes everything about how you design them. Drawing on the research of Dr. Lisa Feldman Barrett, Jenny breaks down how emotion actually works in the brain and why that makes intentional experience design one of the most powerful strategic tools available to you.
This is not about making events feel good. It is about making people feel a specific thing, at a specific moment, because you understand exactly what that feeling will do to their decision making.
In this episode: Why emotion is not a reaction but a prediction your brain constructs in advance How the environment you build feeds that prediction engine Why emotion and behavior are one process, not two How to design backward from the feeling you need your audience to have Why every event you have ever run was already influencing behavior without you knowing it.