This week on Making Cents of It All with Jesse Stakes, the Tin Cup Club joins me to break down one of the biggest economic engines in sports — the U.S. Open.

We dig into:
• How the USGA generates millions through TV rights, sponsorships, and hospitality
• The real economic impact on host cities — jobs, tourism, infrastructure, and local business
• What volunteers actually receive (and why they still line up to help)
• Course setup, fan experience innovations, and the storylines shaping 2026

It’s golf, business, community, and strategy all in one conversation.
If you love the game — or the economics behind major events — this one’s for you.

In this episode of Making Cents of It All, Jesse sits down with Meshia and Aniekan Sampson, the husband‑and‑wife team behind Back 9 Golf Lakewood, one of Jacksonville’s newest and most exciting indoor golf destinations.

The Sampsons share the story behind their decision to step into entrepreneurship, what inspired them to take the leap into business ownership, and how Back 9’s unique franchise model opened the door for them to build something of their own in the Lakewood community.

From their first conversations about owning a business to the moment they realized Back 9 was the perfect fit, Meshia and Aniekan talk candidly about the challenges, the learning curve, and the joy that comes with creating a space where people can play, practice, and connect. And of course, they dive into their love of the game — how golf became a shared passion, why it brings people together, and what they hope Back 9 Lakewood will mean for golfers of all skill levels across Jacksonville.

Whether you’re a golfer, an entrepreneur, or someone who loves a good origin story, this episode is packed with insight, inspiration, and heart.

Jesse and the Tin Cup Club are diving into one of the biggest sporting and economic stories heading toward the East Coast in 2026: the PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania.

This isn’t just another major. This is a week that’s expected to bring more than two hundred thousand visitors into Delaware County and pump an estimated one hundred and twenty‑five million dollars into the local economy. Hotels are already booking out, restaurants are gearing up for record traffic, and small businesses across the region are preparing for what could be the most impactful week they’ve ever seen.

Aronimink itself is a historic venue — a Donald Ross masterpiece that’s hosted everything from the AT&T National to the BMW Championship to the KPMG Women’s PGA. And now, for the first time since 1962, it’s back on the global stage for the PGA Championship.

Today, we’re going to break down what makes this course such a demanding test, why the economic impact is so massive, and what fans, businesses, and players can expect when the world of golf descends on Newtown Square.