Marissa Ferrari is Partner and Creative Director at Sustainable Economies, where she works with mission-driven organizations at the intersection of nature and communities. Her winding path that took her from a childhood in rural Michigan to a career in brand strategy and communications, and what she's learned about creativity, storytelling, and finding your way when the road doesn't run straight.

Marissa grew up in a small town in southwestern Michigan, spending her childhood building tree forts, wandering creeks, and roaming the woods behind her house. It was a relationship with the natural world that never left her. She went to college expecting to become a doctor, switched to literature and women's studies, and landed an internship at Ms. Magazine during the Gloria Steinem era. When that door didn't open the way she hoped, she spent years wondering if she'd missed her shot. What she found instead was a richer path with AmeriCorps, economic development, copywriting, advertising, and eventually a creative directorship that draws on every one of those stops.

For Marissa, storytelling is the engine behind effective nonprofit communications. The best stories make the audience the hero. We drive decisions on how stories captures emotion, not by the data they share. Marissa’s ambition as a woman, from the internal friction of having teachers tell her to stop raising her hand, to how building her own practice - gave her room to finally see what she could accomplish. Her realization from this work is that we are not separate from nature, and the more people remember this, the more it fuels her hope.

Episode in a glance

00:00 Introduction
00:53 Tree Fort Roots
02:38 From Biomed to Literature
06:17 Nonlinear Career Lessons
10:10 Storytelling and Creativity
21:32 Hope and Staying Connected

About Marissa Ferrari

Marissa Ferrari is Partner and Creative Director at Sustainable Economies, a consultancy supporting mission-driven nonprofits and public sector organizations working at the intersection of nature and communities. With a background in literature and women's studies and more than two decades in communications, brand strategy, and creative direction, she brings both artistic sensibility and research-driven rigor to the work of helping organizations find and tell their stories.

Connect with Marissa Ferrari and her work at Sustainable Economies

Sustainable Economies on LinkedIn → Sustainable-Economies

Sustainable Economies → sustainableeconomies.com

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