エピソード

  • Infant Formula Advertising Under Fire, AI Ad Spending Surges, and LEGO’s World Cup Marketing Magic: EP 028
    2026/04/09

    We take you on a whirlwind tour of the week’s most buzzworthy marketing happenings. In addition to Zuck’s “Rotisserie Oven Of Ai Advertising,” we dive into Australia’s bold move to restrict infant formula advertising, go behind the scenes on the skyrocketing growth of AI-driven ad spending, and break down Google’s latest core update – which is keeping content marketers on their toes.

    Plus, the spotlight shines bright on LEGO’s ingenious World Cup campaign and Tiki Brand’s innovative approach to mosquito control. And as always, the show wraps up with clever banter, wrong answers only, and a lesson in bringing marketing and product even closer together. Get ready to catch up with everything you need to know – faster than the marketing world changes its rules!

    🔗 **Join The Marketing, Machines & Mischief Community**

    Official: https://MarketingMachinesMischief.com

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    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    14 分
  • Microtonal Marketing Strategies Even Angine de Poitrine Thinks Are The Future: EP 027
    2026/04/02

    This week, we dive into everything from the polarizing rise of AI in advertising to microtonal shifts in influencer marketing and the massive restructuring of ad giant WPP. Plus, we spotlight McDonald’s clever “horizontal breakfast” campaign and brilliant real-time ads from the Miami Open, before playing a round of “Wrong Answers Only” about face tattoos and brand logos. Whether you’re still dragging yourself through a post-Super Bowl Monday or just trying to keep up with the latest trends, you’re in the right place—so grab your headphones, and let’s get mischievous!

    🔗 **Join The Marketing, Machines & Mischief Community**

    Official: https://MarketingMachinesMischief.com

    Facebook: https://www.facebook.com/MarketingMachinesMischief

    LinkedIn: https://www.linkedin.com/in/matthewnewell/

    YouTube: https://www.youtube.com/@MarketingMachinesMischief

    instagram: https://www.instagram.com/marketingmachinesmischief


    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    13 分
  • Inside Celsius and Rockstar’s In-House Ad Shift, Live Sports’ Ad Power, and Toyota’s Mermaid Moment: EP 026
    2026/03/26

    We kick things off with big news about Celsius and Rockstar Energy bringing their ad game in-house to gain speed and authenticity, and dig into why live sports are still the kingpins of ad-supported TV.

    No punches pulled as we tackle the age-old lesson that customer retention—not constant acquisition—is where brands actually make their easiest money. And for a dash of creative inspiration, Chris breaks down Toyota’s bold new C-HR mermaid spot, celebrating ads that sell a vibe over specs. Plus, the new Boy Throb members shine a light on UGG’s delightfully retro campaign and the curious trend of brands saying "no" to AI-driven creative.

    Stick around for a fresh segment of Wrong Answers Only, where we joke about the commercials we'd play on our tombstones, and wrap up with a reminder that "algorithmic sameness" isn’t just a buzzword—it’s a challenge every marketer’s facing. This episode is packed with sharp insights, witty banter, and a little bit of marketing mischief you won’t want to miss.

    🔗 **Join The Marketing, Machines & Mischief Community**

    Official: https://MarketingMachinesMischief.com

    Facebook: https://www.facebook.com/MarketingMachinesMischief

    LinkedIn: https://www.linkedin.com/in/matthewnewell/

    YouTube: https://www.youtube.com/@MarketingMachinesMischief

    instagram: https://www.instagram.com/marketingmachinesmischief


    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    12 分
  • Boy Throb’s Sponsorship Saga, Coinbase’s Creative, and AI Shaking Up the Industry: EP 025
    2026/03/20

    From ChatGPT's slow but intentional rollout of its new ad capabilities, to Netflix experimenting with interactive and live ads, and even the rise of synthetic focus group testing – a trend your boss will soon be buzzing about – we’ve got you covered.

    It doesn’t stop there! We spotlight ingenious campaigns like Coinbase’s surprisingly analog Super Bowl ad, and unravel the weird, wonderful mysteries of Boy Throb, a boy band blurring the lines between real and fake (with big-name sponsors tagging along for the ride). Add in some lively over-under predictions on the future of AI-created ads, and you have a jam-packed episode that's all about the state – and fate – of marketing in a tech-powered world.

    🔗 **Join The Marketing, Machines & Mischief Community**

    Official: https://MarketingMachinesMischief.com

    Facebook: https://www.facebook.com/MarketingMachinesMischief

    LinkedIn: https://www.linkedin.com/in/matthewnewell/

    YouTube: https://www.youtube.com/@MarketingMachinesMischief

    instagram: https://www.instagram.com/marketingmachinesmischief


    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    14 分
  • Is AI Taking Over Creative Briefs? Exploring Luma’s Bold Marketing Claims: EP 024
    2026/03/12

    An up-and-coming AI platform promises to automate ad campaigns from start to finish, major US cities are spending millions to woo back Canadian tourists, and brands are kickstarting summer campaigns earlier than ever thanks to changing weather patterns.

    Along the way, Matthew and Chris spotlight campaigns that get it right—from Adidas’s fresh take on a 55-year-old sneaker to a tennis tournament commercial that brings back the simple joys of youth. Plus, there’s plenty of banter, a marketing over-under game, and the kind of mischief that keeps listeners coming back for more. If you’re ready for actionable insights with a side of fun, you’re in the right place.

    🔗 **Join The Marketing, Machines & Mischief Community**

    Official: https://MarketingMachinesMischief.com

    Facebook: https://www.facebook.com/MarketingMachinesMischief

    LinkedIn: https://www.linkedin.com/in/matthewnewell/

    YouTube: https://www.youtube.com/@MarketingMachinesMischief

    instagram: https://www.instagram.com/marketingmachinesmischief


    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    13 分
  • Artists and Robots: Blending Human Creativity with AI for Unforgettable Brand Experiences: EP 023
    2026/03/05

    In today’s milestone episode, Matthew, Chris and guests Jason Alan Snyder and Heather Salkin dive into a future where artists and robots collaborate to reshape advertising. We kick things off by exploring the game-changing debut of ChatGPT ads – now accessible through Criteo – signaling a seismic shift to programmatic AI-powered media buying.

    The panel weighs in on what happens when advertising stops broadcasting and starts leaving a mark in the memory of machines, highlighting big questions around brand safety and authenticity. We spotlight Havas’ recognition of neurodiverse talent, discussing why original thinkers are more critical than ever in an industry flooded with AI-generated sameness.

    Plus, you’ll meet the amaaaazing founders of Artists and Robots, a new agency built on the philosophy that human creativity and machine intelligence are strongest together. What Matthew back in November called the "Perfect Agency Mullet.” The crew shares practical advice for advertisers and brands navigating this new terrain, tackles flash Q&A, and even predicts where global ad spending will go next.

    Whether you’re a marketing veteran or just getting your feet wet, this episode is packed with insights, laughs, and actionable wisdom to help you thrive in the evolving world of marketing and technology.

    🔗 **Join The Marketing, Machines & Mischief Community**

    Official: https://MarketingMachinesMischief.com

    Facebook: https://www.facebook.com/MarketingMachinesMischief

    LinkedIn: https://www.linkedin.com/in/matthewnewell/

    YouTube: https://www.youtube.com/@MarketingMachinesMischief

    instagram: https://www.instagram.com/marketingmachinesmischief


    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    34 分
  • Dunkin's $500 Glove, Google's Clickbait Crackdown & A $100M Whistleblower Bombshell: EP 022
    2026/02/27

    Dunkin' sold a single pink glove and the internet lost its mind. Google just dropped a core update that's coming for your clickbait. And a WPP whistleblower just forced one of the world's biggest ad agencies to show receipts on BILLIONS in client spend. 👀

    🔗 **Join The Marketing, Machines & Mischief Community**

    Official: https://MarketingMachinesMischief.com

    Facebook: https://www.facebook.com/MarketingMachinesMischief

    LinkedIn: https://www.linkedin.com/in/matthewnewell/

    YouTube: https://www.youtube.com/@MarketingMachinesMischief

    instagram: https://www.instagram.com/marketingmachinesmischief


    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    11 分
  • Social Media Scams Explode, Target Rolls Out AI Ads, Midwest Agencies Thrive: EP 021
    2026/02/19

    From the ridiculous scale of social media scams – now a multibillion-dollar business (thanks, Zuck) – to the ambitious rollout of contextual ChatGPT ads by Target, we serve up essential insights with a side of sass. Plus, while coastal agencies face cutbacks, America's heartland emerges as an unexpected powerhouse of marketing growth. Whether you're a veteran or a newbie to the marketing game, this show delivers the intel (and chuckles) you need to stay on top. Plug in and get ready for your weekly podium finish!

    🔗 **Join The Marketing, Machines & Mischief Community**

    Official: https://MarketingMachinesMischief.com

    Facebook: https://www.facebook.com/MarketingMachinesMischief

    LinkedIn: https://www.linkedin.com/in/matthewnewell/

    YouTube: https://www.youtube.com/@MarketingMachinesMischief

    instagram: https://www.instagram.com/marketingmachinesmischief


    Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net



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    11 分