『Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners』のカバーアート

Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners

Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners

著者： Fexingo
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Lucas and Luna cut through the noise of modern marketing to reveal what actually works for small businesses, freelancers, and career-changers who need a practical roadmap. Each episode tackles one core channel — SEO, email list building, Google Ads, content strategy — and breaks it down with real numbers and case studies from companies like Mailchimp, Canva, and Gimlet Media. Lucas brings journalist rigour, asking hard questions about ROI and attribution; Luna tests ideas against real-world scenarios she's seen as a consultant. Together they map out step-by-step workflows, from keyword research with free tools to A/B testing subject lines. No fluff, no 'hacks' — just the mechanics behind the campaigns that actually grew revenue. You'll walk away with a repeatable process for your next launch and a clear sense of which channels deserve your time. Can you afford to waste another month on tactics that don't convert? #ContentMarketing #SEO #BrandStrategy #EmailMarketing #GoogleAds #SocialMediaGrowth #SmallBusinessMarketing #DigitalStrategy #MarketingROI #Copywriting #LandingPageOptimization #MarketingAnalytics #BusinessPodcast #FexingoBusiness #MarketingPodcast #DailyBusinessShow #PodcastMarketing #MarketingTips Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How Brands Use Surveys to Find Hidden Market Gaps

    How Brands Use Surveys to Find Hidden Market Gaps
    2026/06/08
    Episode 39 of Marketing Made Simple digs into the overlooked power of customer surveys as a source of market intelligence. Lucas and Luna explore a 2025 Deloitte survey where 78% of B2B buyers said they'd pay more for a product that 'understands their workflow' — and how most brands ignore that signal. They break down the specific case of Notion's 2024 feature-survey strategy that led to a 30% bump in paid conversions, and contrast it with Peloton's misstep when it surveyed its community post-pandemic but acted too slowly. The hosts walk through three survey framing tactics — problem-first, workflow-mapping, and loss-aversion — that any small team can run in a day. No fluff, just actionable questions you can steal. #Marketing #CustomerSurveys #MarketGaps #Notion #Peloton #B2BMarketing #CustomerInsights #SurveyStrategy #ProductMarketFit #BusinessPodcast #FexingoBusiness #MarketingMadeSimple #DigitalStrategy #BrandStrategy #GrowthHacking #CustomerFeedback #MarketResearch #SalesTips Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Brands Use Podcasts as a Marketing Channel

    How Brands Use Podcasts as a Marketing Channel
    2026/06/08
    In this episode of Marketing Made Simple, Lucas and Luna explore why major brands like Shopify, Slack, and ZipRecruiter are launching or sponsoring podcasts as a strategic marketing channel. They break down the specific advantages podcasts offer over traditional content marketing: high audience attention, deep trust-building through host-read ads, and the ability to target niche communities. Lucas shares data on listener engagement and ad recall rates, while Luna challenges whether the format is right for every brand. They also discuss the importance of authentic storytelling and the rise of brand-owned shows. If you're considering adding podcasting to your marketing mix, this episode gives you a concrete framework to evaluate the opportunity. #PodcastMarketing #BrandPodcasts #ContentMarketing #AudioMarketing #Shopify #Slack #ZipRecruiter #HostReadAds #AttentionEconomy #NicheMarketing #Storytelling #BrandTrust #MarketingStrategy #BusinessPodcast #FexingoBusiness #LucasAndLuna #MarketingMadeSimple #Episode38 Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Brands Use Emotional Storytelling to Drive Sales

    How Brands Use Emotional Storytelling to Drive Sales
    2026/06/07
    In this episode of Marketing Made Simple, Lucas and Luna explore how brands like Nike, Apple, and Dove use emotional storytelling to build deep connections with customers and drive sales. They break down the science behind why emotional ads outperform rational ones, citing a 2017 IPA study showing that emotionally-driven campaigns are twice as effective. The hosts discuss specific tactics: using the 'hero's journey' structure, focusing on shared values rather than product features, and leveraging user-generated stories. They also touch on the risks of emotional manipulation and how authenticity is key. Listeners will learn one concrete framework they can apply to their own marketing — the 'Three-Act Story' — and hear examples from brands that got it right and wrong. A practical, insight-packed episode for any marketer looking to move beyond features-and-benefits messaging. #EmotionalStorytelling #BrandStorytelling #Nike #Apple #Dove #MarketingStrategy #Branding #ConsumerPsychology #Storytelling #HeroJourney #ContentMarketing #EmotionalMarketing #MarketingTips #BusinessPodcast #FexingoBusiness #DigitalMarketing #BrandLoyalty #Authenticity Keep every episode free: buymeacoffee.com/fexingo
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    9 分
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