In this Marketing Over Coffee:
Learn about Google IO, Hackers, DJI Hardware and more!!

Direct Link to File

The joy of hauling window unit air conditioners

Google IO Highlights

Google Search is now AI Search - and it's pulling all your personal data

Glasses - Project Aura with Samsung, Gentile Monster and Warby Parker

Search Agents in Google Search - Watch this for me...

Google Docs Live, Gemini Omni

Google Spark - their version of OpenClaw

Google Flow creating videos from Photos, Gemini Ask Maps

Ask YouTube Agentic Search

8:00 - 9:36 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

The Marketer's Confidence Paradox

Hacks - Is this the first time in the history of the internet the hackers have the advantage?

GA4 Tracks AI.... sort of with only 3 of the 250 million models

Claude for Small Business

Spotify Pre-Save for the ultimate data violation

What to do about AI generated Music?

OSMO Mobile 8

DJI Mic Mini

Do you hold a Lav at your mouth?

Connections Chicago June 2-4

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Talking with Paul Ruscoe, VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work!

Direct Link to File

Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis, Ogilvy)

Over 20 years for the company and a Global Google Partner

The challenge of defending marketing spend and making it accountable

Working with large brands like Apple, challenger brands

The importance of challenging discussions with clients to understand what's really happening

6:27 - 8:35 Scribe is a Workflow AI platform that captures any workflow in real time and turns it into documentation automatically. No manual writing, no manual screenshots, no starting from scratch every time someone new joins the team. Trusted by 80,000+ enterprises, including nearly half of the Fortune 500. Learn more at https://scribe.how/MOC

Why has the concept of reach lost cache?

Getting beyond simplistic (and flawed) measurements like ROI and ROAS

CMOs and the state of their budgets

How do clients take advantage of Incubeta's global reach?

Identifying segments underserved, and then profitably acquiring them

How Lululemon expansion was put together

Report: Get The Marketer's Confidence Paradox

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Learn about the latest in AI, running models at home, Nutella, and more!!

Direct Link to File

Cowork continues tearing it up

TI's 5 Levels of AI

Paperclip at Level 5

Nvidia DGX Spark with Quen 3.6 and Claude Cowork

Anthropic partners with SpaceX for compute

10:50 - 12:25 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Nutella on Moon Mission - and Scott Galloway's Egonauts

John goes on an unhinged rant about economics and government

Kai Harada gets a Tony Nomination!

Five star power converter for Europe

Jack Ryan returns with Krasinski movie

Chris Laptop Stand and 220nm UVC lamp

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters