『Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior』のカバーアート

Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior

Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior

著者： Fexingo
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Lucas and Luna examine the mechanics behind consumer decisions, from cognitive biases to emotional triggers and persuasion frameworks. Each episode dissects a specific behavioral trigger—scarcity, social proof, anchoring—and traces its application through real marketing campaigns by companies like Booking.com, Duolingo, and Patagonia. Lucas grounds the conversation in empirical studies and controlled experiments, while Luna challenges assumptions, questioning when a trigger becomes manipulation and how brands can ethically nudge without exploiting. The show avoids generic advice; instead, it walks listeners through the design of a single A/B test, the narrative structure of a high-converting landing page, or the neuroscience behind a color choice in checkout flows. Whether you're a product marketer, a copywriter, or a consumer curious about your own impulses, you'll leave each episode with a sharper understanding of why people click, buy, and stay—and the fine line between influence and coercion. #BehavioralEconomics #ConsumerPsychology #Persuasion #MarketingStrategy #CognitiveBiases #ScarcityEffect #SocialProof #Anchoring #Neuromarketing #CRO #Copywriting #ABTesting #NudgeTheory #DecisionMaking #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How the Pratfall Effect Makes Flawed Brands More Likable

    How the Pratfall Effect Makes Flawed Brands More Likable
    2026/06/08
    In this episode of Marketing Psychology, Lucas and Luna explore the Pratfall Effect — the counterintuitive finding that admitting a small flaw can make a brand more trustworthy and human. They trace the 1966 experiment by Elliot Aronson, where a competent person who spilled coffee was rated higher than a flawless one, and apply it to modern marketing. Lucas uses Domino's Pizza's 2009 'Pizza Turnaround' campaign as a concrete case: after years of mediocre product, Domino's ran ads showing focus groups trashing their old pizza and the CEO admitting they had to change. Sales jumped 14.3 percent in the first quarter. Luna contrasts this with Taco Bell's 2025 'Cheat Day' campaign, which openly framed their menu as a guilty pleasure — a calculated imperfection that boosted same-store sales by 4 percent. The hosts debate the line between authentic vulnerability and manufactured humility, warning that the effect backfires if the flaw touches product safety or ethical violations. They close with a practical framework for marketers: own a flaw that is real, minor, unrelated to the core benefit, and fixable. No prior episode has covered the Pratfall Effect, making this a fresh addition to the behavioral triggers series. #PratfallEffect #MarketingPsychology #ConsumerBehavior #BrandTrust #DominoPizza #TacoBell #ElliotAronson #SocialPsychology #VulnerabilityMarketing #BehavioralTriggers #Marketing #Business #Podcast #FexingoBusiness #BusinessPodcast #Persuasion #Authenticity #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How the Halo Effect Makes One Good Trait Colour Your Entire Opinion of a Brand

    How the Halo Effect Makes One Good Trait Colour Your Entire Opinion of a Brand
    2026/06/08
    Episode 38 of Marketing Psychology breaks down the Halo Effect — the cognitive bias where one positive attribute of a product or brand influences your overall perception of everything else about it. Lucas and Luna explore how Apple leveraged the iPod's sleek design to make consumers believe its computers were equally innovative, citing specific sales data from 2004 to 2006. They also dissect a 2015 study from Oregon State University that showed a restaurant's menu described with 'local' ingredients led diners to rate the entire meal as healthier and tastier — even when the recipes were identical. The hosts discuss why luxury brands like Rolex and Lululemon depend on this bias, and why a single bad review on a travel site can tarnish an entire hotel chain. Lucas warns that the Halo Effect cuts both ways, citing a real-world example from 2019 where a CEO's scandal tanked the company's stock by 15% in a week, even though the product line was unaffected. Listeners will learn how to spot this bias in their own buying decisions and how marketers can ethically use it without crossing into manipulation. #HaloEffect #CognitiveBias #ConsumerBehavior #MarketingPsychology #Persuasion #BrandPerception #Apple #iPod #Lululemon #Rolex #BehavioralEconomics #MarketingStrategy #FirstImpression #ProductDesign #PsychologyInMarketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    6 分
  • How the Framing Effect Changes What You Buy

    How the Framing Effect Changes What You Buy
    2026/06/07
    Episode 37 of Marketing Psychology with Fexingo unpacks the framing effect—how the way a choice is presented changes what we decide. Lucas and Luna walk through the classic Asian disease problem by Tversky and Kahneman, then apply it to real-world marketing. They look at how a grocery chain framed ground beef as 95% lean vs. 5% fat, and how a SaaS company reframed a $100/month subscription as less than the cost of one lunch meeting per week. The hosts also explore the difference between gain frames and loss frames in advertising, and why the same price feels different depending on context. By the end, you'll see framing everywhere—from menu design to donation asks to product packaging. A tight, specific episode on one of the most researched and most powerful biases in marketing. #FramingEffect #BehavioralEconomics #ConsumerPsychology #MarketingPsychology #Tversky #Kahneman #ProspectTheory #GainFrame #LossFrame #ChoiceArchitecture #DecisionMaking #PricingPsychology #Advertising #Messaging #CognitiveBias #MarketingStrategy #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分
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