『Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics』のカバーアート

Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics

Marketing for Startups with Fexingo: Early-Stage Growth, Founder-Led Marketing, and Scrappy Tactics

著者： Fexingo
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Lucas and Luna turn the noisy world of startup marketing into a clear, numbers-driven conversation. Each episode examines one early-stage growth challenge — from zero-budget content strategies to founder-led LinkedIn plays — and dissects what actually moved the needle for companies like Superhuman, Webflow, and Morning Brew. Lucas brings the journalist’s instinct for what’s measurable (CAC, LTV, channel payback periods); Luna pushes for the scrappy tactics that work when your runway is short and your team is small. Together, they avoid hype and focus on repeatable frameworks: how to run a $500 Google Ads test, why a cold email sequence sometimes outperforms a million-dollar launch, or when to kill a channel that isn’t converting. This is for founders, first marketing hires, and anyone who believes good marketing is built on data, not billboards. The show doesn’t pretend there’s one magic playbook — it asks: given your stage and constraints, what’s the next right move? #StartupMarketing #FounderLedMarketing #GrowthHacking #EarlyStageGrowth #ContentMarketing #PerformanceMarketing #GTMStrategy #MarketingMetrics #ScrappyMarketing #B2BMarketing #B2CMarketing #Superhuman #Webflow #MorningBrew #CAC #LTVCAC #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How a Startup Used a Single Cold DM to Land 500 Enterprise Meetings

    How a Startup Used a Single Cold DM to Land 500 Enterprise Meetings
    2026/06/08
    In this episode, Lucas and Luna break down how a B2B SaaS startup called Voxlytics landed 500 enterprise meetings in 90 days using a single, carefully crafted cold direct message on LinkedIn. They walk through the exact message structure, the personalization strategy, and the follow-up sequence that turned a 5% response rate into a pipeline worth $3.2 million. Learn why most cold DMs fail, how Voxlytics used social proof and value-first framing, and the one line that doubled their reply rate. No fluff. Just the tactical playbook. #Marketing #StartupMarketing #ColdDM #LinkedInMarketing #B2BSaaS #EnterpriseSales #OutboundMarketing #Voxlytics #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingForStartups #EarlyStageGrowth #FounderLedMarketing #ScrappyTactics #SalesStrategy #LeadGeneration #ContentMarketing Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How a Startup Used a Single Reddit Post to Generate 15000 Signups

    How a Startup Used a Single Reddit Post to Generate 15000 Signups
    2026/06/08
    In this episode, Lucas and Luna break down how a B2B SaaS startup called 'Briefmatic' used a single well-placed Reddit post in r/SaaS to generate 15,000 signups in under 48 hours. They analyze the specific tactics: the headline that hooked, the comment engagement strategy, and why Reddit's algorithm rewarded authenticity over promotion. Lucas explains the three key elements that made the post viral — timing, value-first framing, and the 'no link' trick — while Luna pushes back on whether this is replicable or just luck. They discuss the risks of Reddit marketing, including community backlash and account bans, and offer practical takeaways for founders looking to test this channel. If you're a startup founder tired of paid ads, this episode offers a concrete, zero-budget alternative that actually worked. #RedditMarketing #GrowthHacking #Briefmatic #ViralMarketing #CommunityLedGrowth #StartupMarketing #ZeroBudgetGrowth #SaaSMarketing #ProductLedGrowth #ContentMarketing #SocialMediaStrategy #Bootstrapping #MarketingStrategy #Business #Marketing #FexingoBusiness #BusinessPodcast #StartupGrowth Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How a Startup Used a Single Case Study to Land 500k in Enterprise Contracts

    How a Startup Used a Single Case Study to Land 500k in Enterprise Contracts
    2026/06/07
    In this episode, Lucas and Luna break down the story of a B2B SaaS startup that generated over $500,000 in enterprise contracts from a single, strategically crafted case study. They walk through how the company identified a high-value customer, documented results in a narrative format rather than a dry PDF, and distributed it through sales sequences and social media. Key tactics include selecting a customer with measurable ROI, using a 'before and after' structure, and repurposing the case study into a one-pager, a video, and a slide deck. The hosts also discuss common mistakes like making it too product-focused and why you need explicit permission from the customer. This episode provides a concrete template for early-stage startups looking to build social proof without a big marketing budget. #CaseStudy #B2BMarketing #EnterpriseSales #ContentMarketing #SocialProof #StartupGrowth #SalesStrategy #CustomerSuccess #MarketingTactics #FounderLedMarketing #ScrappyMarketing #MarketingForStartups #Business #Marketing #Entrepreneurship #B2BSaaS #LeadGeneration #FexingoBusiness Keep every episode free: buymeacoffee.com/fexingo
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    8 分
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