エピソード

  • How a Startup Used Podcast Guesting to Land 1000 Leads

    How a Startup Used Podcast Guesting to Land 1000 Leads
    2026/06/09
    In this episode, Lucas and Luna break down how a B2B SaaS startup generated over 1,000 qualified leads in 90 days without spending a dollar on ads — by appearing as guests on other people's podcasts. They walk through the specific outreach strategy, the pitch template that got a 40 percent response rate, and the follow-up system that turned listeners into trial users. Plus, they share how the founder tracked attribution using a unique URL and a dedicated landing page. If you're a bootstrapped founder or a lean marketing team looking for a repeatable, high-ROI growth channel, this episode gives you the playbook. #PodcastGuesting #LeadGeneration #B2BSaaS #ContentMarketing #GrowthHacking #StartupMarketing #FounderLedMarketing #PodcastOutreach #PodcastStrategy #BootstrappedGrowth #MarketingPlaybook #DemandGeneration #PodcastGuestStrategy #ScrappyMarketing #Business #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How a Startup Used a Single Cold DM to Land 500 Enterprise Meetings

    How a Startup Used a Single Cold DM to Land 500 Enterprise Meetings
    2026/06/08
    In this episode, Lucas and Luna break down how a B2B SaaS startup called Voxlytics landed 500 enterprise meetings in 90 days using a single, carefully crafted cold direct message on LinkedIn. They walk through the exact message structure, the personalization strategy, and the follow-up sequence that turned a 5% response rate into a pipeline worth $3.2 million. Learn why most cold DMs fail, how Voxlytics used social proof and value-first framing, and the one line that doubled their reply rate. No fluff. Just the tactical playbook. #Marketing #StartupMarketing #ColdDM #LinkedInMarketing #B2BSaaS #EnterpriseSales #OutboundMarketing #Voxlytics #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingForStartups #EarlyStageGrowth #FounderLedMarketing #ScrappyTactics #SalesStrategy #LeadGeneration #ContentMarketing Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How a Startup Used a Single Reddit Post to Generate 15000 Signups

    How a Startup Used a Single Reddit Post to Generate 15000 Signups
    2026/06/08
    In this episode, Lucas and Luna break down how a B2B SaaS startup called 'Briefmatic' used a single well-placed Reddit post in r/SaaS to generate 15,000 signups in under 48 hours. They analyze the specific tactics: the headline that hooked, the comment engagement strategy, and why Reddit's algorithm rewarded authenticity over promotion. Lucas explains the three key elements that made the post viral — timing, value-first framing, and the 'no link' trick — while Luna pushes back on whether this is replicable or just luck. They discuss the risks of Reddit marketing, including community backlash and account bans, and offer practical takeaways for founders looking to test this channel. If you're a startup founder tired of paid ads, this episode offers a concrete, zero-budget alternative that actually worked. #RedditMarketing #GrowthHacking #Briefmatic #ViralMarketing #CommunityLedGrowth #StartupMarketing #ZeroBudgetGrowth #SaaSMarketing #ProductLedGrowth #ContentMarketing #SocialMediaStrategy #Bootstrapping #MarketingStrategy #Business #Marketing #FexingoBusiness #BusinessPodcast #StartupGrowth Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How a Startup Used a Single Case Study to Land 500k in Enterprise Contracts

    How a Startup Used a Single Case Study to Land 500k in Enterprise Contracts
    2026/06/07
    In this episode, Lucas and Luna break down the story of a B2B SaaS startup that generated over $500,000 in enterprise contracts from a single, strategically crafted case study. They walk through how the company identified a high-value customer, documented results in a narrative format rather than a dry PDF, and distributed it through sales sequences and social media. Key tactics include selecting a customer with measurable ROI, using a 'before and after' structure, and repurposing the case study into a one-pager, a video, and a slide deck. The hosts also discuss common mistakes like making it too product-focused and why you need explicit permission from the customer. This episode provides a concrete template for early-stage startups looking to build social proof without a big marketing budget. #CaseStudy #B2BMarketing #EnterpriseSales #ContentMarketing #SocialProof #StartupGrowth #SalesStrategy #CustomerSuccess #MarketingTactics #FounderLedMarketing #ScrappyMarketing #MarketingForStartups #Business #Marketing #Entrepreneurship #B2BSaaS #LeadGeneration #FexingoBusiness Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How a Startup Used a Single Airtable Base to Land 1000 Leads

    How a Startup Used a Single Airtable Base to Land 1000 Leads
    2026/06/07
    In this episode of Marketing for Startups with Fexingo, Lucas and Luna dive into an early-stage growth story you won't hear on the usual SaaS playbooks. The founders of a small B2B analytics startup had zero budget and no marketing team — but they had one powerful tool: Airtable. They built a public database of industry benchmarks, shared it on LinkedIn and Twitter, and watched it generate over 1,000 qualified leads in two weeks. The hosts break down exactly why this worked — the psychology of free data, the viral loop of 'here's what your peers are doing', and how the team used Airtable's sharing permissions to capture emails without a gated form. Along the way, they discuss why 'content marketing' is often overcomplicated, and why a simple, useful spreadsheet can beat a polished blog post for early-stage traction. Lucas also shares a quick tip on how to structure a public database that feels valuable enough to link back to. #Marketing #Startups #ContentMarketing #GrowthHacking #Airtable #LeadGeneration #B2BMarketing #FounderLedMarketing #ScrappyTactics #EarlyStageGrowth #DataMarketing #ViralLoops #LinkedInMarketing #TwitterMarketing #SpreadsheetMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How a Startup Used a Single Conference Talk to Land 3000 Leads

    How a Startup Used a Single Conference Talk to Land 3000 Leads
    2026/06/06
    Episode 35 of Marketing for Startups with Fexingo dives into a razor-sharp tactic that most early-stage founders overlook: the conference talk as a lead generation engine. Lucas and Luna unpack the story of a B2B SaaS startup that secured a 20-minute slot at a mid-tier industry event and turned it into over 3,000 qualified leads in 48 hours. They break down the pre-talk audience seeding strategy, the structure of the talk itself (no product pitches, just a framework that solved a real pain point), and the post-talk follow-up sequence that transformed passive viewers into active inbound leads. Expect specific metrics, a play-by-play of the speaker's landing page funnel, and tactical takeaways you can apply to your next conference appearance—whether you're speaking at a 200-person meetup or a 5,000-attendee conference. No fluff, just a repeatable system for turning 20 minutes on stage into a pipeline that fuels months of growth. #ConferenceMarketing #LeadGeneration #B2BSaaSMarketing #EventMarketing #SpeakerFunnel #InboundMarketing #StartupGrowth #ContentMarketing #SalesFunnel #SpeakingStrategy #LeadMagnet #MarketingStrategy #BusinessPodcast #FexingoBusiness #StartupMarketing #EarlyStageGrowth #ScrappyTactics #GrowthHacking Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How a Startup Grew by Buying Competitor Keywords

    How a Startup Grew by Buying Competitor Keywords
    2026/06/06
    In this episode of Marketing for Startups with Fexingo, Lucas and Luna explore the tactic of buying competitor brand keywords for paid search. They break down the strategy behind bidding on terms like a rival's name or product, using the example of a B2B SaaS startup that spent $5,000 on competitor keywords and generated $80,000 in pipeline in 90 days. Lucas explains the legal gray area, the landing page approach, and why you need a high-converting offer to make it work. Luna questions whether it's worth the risk of brand backlash or ad fatigue. They also discuss how to measure success and when to pull the plug. If you're a founder with a small ad budget, this episode gives you a concrete framework to test one of the most controversial plays in performance marketing. #CompetitorKeywords #PaidSearch #PPC #B2BSaaS #StartupMarketing #AdWords #SEM #MarketingStrategy #GrowthHacking #FexingoBusiness #BusinessPodcast #MarketingForStartups #BrandBidding #GoogleAds #PerformanceMarketing #LandingPage #StartupGrowth #ScrappyMarketing Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How a Startup Used a Single Twitter Thread to Land 5000 Signups

    How a Startup Used a Single Twitter Thread to Land 5000 Signups
    2026/06/05
    In this episode of Marketing for Startups with Fexingo, Lucas and Luna break down the exact strategy behind a B2B SaaS company that generated 5,000 signups from a single Twitter thread — with zero paid promotion. They walk through the thread structure, the hook that drove virality, how the founder threaded together data and storytelling, and why Twitter's algorithm rewards long-form content over short posts. They also discuss how to repurpose a viral thread into other channels, including LinkedIn and email, to extend its shelf life. The episode includes a specific case study of a startup that used this tactic to land enterprise customers and raise a seed round. If you're a founder or marketer looking for low-cost, high-impact growth tactics, this one's for you. #TwitterThread #ViralMarketing #GrowthMarketing #ContentMarketing #B2BSaaS #StartupGrowth #OrganicMarketing #FounderLedMarketing #SocialMediaStrategy #MarketingStrategy #StartupMarketing #ViralContent #ScrappyMarketing #GrowthHacking #TwitterStrategy #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 分