What does luxury really mean in 2026?

That was the question at the centre of this special Marketing in the Madness episode, recorded live at Shoptalk Luxe with Barbara Campos, CEO of Joseph.

In this conversation, Katie Street sits down with Barbara to explore how one of Britain’s most iconic luxury fashion brands is evolving for today’s customer.

From Joseph’s origins and its focus on empowering women through understated, refined design, to the brand’s obsession with customer understanding, this episode looks at what it really takes to stay relevant in a changing luxury market.

The conversation also explores the role of technology in luxury retail, including how Joseph uses clienteling tools to support more personal, human customer relationships without losing the emotional connection that makes luxury feel special.

• Introduction live from Shoptalk Luxe
• The history and ethos of Joseph
• How clothing can transform confidence
• Why Joseph obsesses over the customer
• Building a customer-first brand in practice
• Using technology to support human connection
• How Joseph uses clienteling to personalise the customer experience
• Turning the brand around behind the scenes
• How luxury customer behaviour is changing
• Why luxury is becoming more inclusive
• Technology, AI and the future of clientelin
• What Joseph is focused on in 2026

And because this series is part of our partnership with Shoptalk Luxe, if conversations like this one spark ideas then you'll definitely want to be in the room next time!

Shoptalk Europe 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://europe.shoptalk.com/home?utm_source=mediapartner&utm_medium=website&utm_campaign=marketing-in-the-madness-podcast

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Barbara Campos LinkedIn: https://www.linkedin.com/in/barbara-campos-1287548/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Marketing is changing faster than most teams can keep up.

AI is now everywhere - new tools, new workflows and new expectations.

And for a lot of marketers, it’s creating more pressure… not less.

In this episode of Marketing in The Madness, Katie Street sits down with Rob Wrubel, Co-Founder of Silverside, to unpack what it actually means to become an “AI-ready marketer.”

Rob shares how some of the world’s biggest brands are already using AI to move faster, test more and rethink what marketing teams look like.

Including how Coca-Cola built a global campaign with just a handful of people and how Svedka used AI to completely turn around a declining brand.

If you’re trying to figure out where to start with AI or how to actually make it work inside a business then this episode will change how you think about it.

Chapters: 00:00 Why marketers feel overwhelmed by AI 01:18 The mindset shift: from fear to opportunity 03:13 Why most teams struggle to make time for AI 04:34 How to start (without overthinking it) 06:18 Why AI is like learning a new language 07:25 The importance of small, fast experiments 10:35 How AI is changing creative teams 11:27 What Silverside actually does 15:18 Building an “AI brand brain” (and why it matters) 17:39 The risk of everything looking the same 19:11 The Svedka case study: AI-powered growth 22:11 Why data infrastructure suddenly matters 24:24 How AI is changing search and discovery 26:48 The shift from search engines to AI advisors 29:06 The future of agents and automated buying 31:23 What’s next for AI marketing teams

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Rob Wrubel LinkedIn: https://www.linkedin.com/in/rob-wrubel-5ba8b8314/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Most people can name a beer, gin or vodka brand.

But ask them to name a Prosecco brand… and they can’t.

In this episode, Katie Street sits down with Ali Wilson, co-founder of Midas Prosecco to reveal why one of the world’s most popular drinks has almost no real brands behind it and what it takes to change that.

From spotting the gap to building a premium product people actually want to drink, this is a conversation about brand building, quality and creating something that stands out for the right reasons.

You’ll also hear how they got their first bottles into market and why changing perception is their biggest challenge.

Chapters:

00:00 Why no one can name a Prosecco brand 01:30 The moment Midas was born 05:00 Why Prosecco isn’t really a “brand” category 08:40 The problem with quality (and why it matters) 12:45 Building a brand vs just marketing one 14:50 The founding team and early decisions 17:15 The story behind the name “Midas” 20:25 Creating a brand around moments and experiences 25:20 Building a new category (not competing in the old one) 27:30 Why they turned down mass retail opportunities 29:20 Staying premium without chasing volume 34:25 How they sold their first 7,000 bottles 38:00 The power of people and word of mouth 40:20 Final thoughts + blind tasting teaser

If you’re building a brand, launching a product or just curious about what makes something stand out, this episode is well worth your time!

Enjoyed the episode? Click subscribe so you never miss the conversations shaping the future of marketing, tech and brand growth.

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMd... Apple Podcasts: https://podcasts.apple.com/us/podcast...

Connect with us: Ali Wilson LinkedIn: https://www.linkedin.com/in/aliwilson19/

Midas Prosseco: https://www.midasprosecco.com/collections/prosecco?srsltid=AfmBOoohh0qxWWzGO2Yma6WhCPQZY581RsLBhtGeza55SNFuJPxH-PTi

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/