Martin Cooper: How much AI property marketing is too much?
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Martin Cooper: How much AI property marketing is too much?
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Staging homes has been a popular way to market your property for years.
It's not your home as you have lived in it God Forbid but it gives potential buyers an idea of what their future home could look like if it were intentionally designed and hardly lived in.
We know our home likely won't look a whole lot like that once we move ourselves in - but there's a rising trend of digitally altered property photos that are harder to see through.
What was once just higher contrast and saturation, or greener grass, could be a slippery slope to changes that would cost an arm and a leg to make a reality.
Overseas, a few agents have even gone as far as knocking out a wall or installing a deck digitally to show the potential of a property that may not have a lot to offer otherwise.
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