Universal opt-out signals (like Global Privacy Control) have gained momentum on both sides of the Atlantic, with the EU recently endorsing them (Digital Omnibus) and CalPrivacy, Colorado, or Connecticut legally enforcing them, but they do not solve for consent opt-in requirements still applicable in many cases.

Meanwhile, privacy notices remain cryptic and challenging for anyone to read or understand. They pay little attention to an individual’s real preferences or needs and sit at the opposite side of agency or the often claimed “we care about your privacy”.

MyTerms is a brand new IEEE standard that could provide the missing link.

This episode is a repost of our recent interview with Iain Henderson, one of the creators of MyTerms, on the After The Magic podcast (co-hosted by Gam Dias and Sergio Maldonado).

Iain is a long term marketer and CRM professional who long since concluded that if the ‘customer side’ had equivalent relationship and data management tools then things would work a lot better. His day job is with JLINC as the architect for personal data solutions, and through that he is also part of the DataPal team in the UK. He is also a Board member of Customer Commons, and has been a core member of the team developing IEEE 7012/ MyTerms.

References:

* Original post (on After The Magic)

* Iain Henderson on Substack

* Iain Henderson on LinkedIn

* MyTerms

* JLINC

* DataPal

* MyData Global

* EU Digital Omnibus: EDPB and EDPS support simplification and competitiveness while raising key concerns

Shoshana Rosenberg advises boards and executive teams on AI governance, privacy, security compliance, and data strategy. She is the author of Practical AI Governance (Kogan Page, May 2026) and the creator of the PRISM™ framework, a practitioner’s model for responsible AI.

She is Managing Director of Logical AI Governance, founder of SafePorter, and co-founder of Women in AI Governance. Before turning to her current work, she spent nearly two decades building and leading privacy, data governance, and AI and technology governance programs at global professional services firms, most recently as Senior Vice President, Chief AI Governance and Privacy Officer, and an Innovation Advisory Board Member.

Shoshana was named in the top fifty of the Top 100 Women in AI for 2026 by AI Magazine. A U.S. Navy veteran, she organizes TEDxPrinceton and lives in Princeton, New Jersey.

References:

* Practical AI Governance: Building a Program for Oversight and Strategy (Shoshana Rosenberg, to be released on May 26th 2026)

* Logical AI Governance: Training and Certifications

* Shoshana Rosenberg on LinkedIn

* Daniel Solove: On Privacy and Technology (Masters of Privacy, March 2025)

* Introducing AI Sentinel: AI Governance, simplified (Masters of Privacy toolbox).

Our interactions with generative AI tools start to affect our personal relationships, communication style, and mental health, as well as our own perception of each other’s capabilities. They also leave a new trace of signals that privacy professionals never had to contend with in the past.

As we approach the “personal agent” era, understanding where our individual freedoms and agency truly start and end becomes paramount. After a deeper offline conversation with Marina Taskova, we are today dipping our toes into a subject with profound implications for individual rights, freedom, data protection, commerce, advertising, and media. We will follow it up with other conversations on the topic, which falls right into our sweet spot.

Mirena is a senior expert in data governance, privacy, cybersecurity & AI as well as a lawyer. She was Chief Privacy Officer at Aura until recently, and has over 18 years of experience driving high-growth initiatives in privacy & data governance, AI, and enterprise technology, having held executive roles, including CPO and Managing Director positions. Mirena is a graduate of Stanford University in Law, Science & Technology and has worked in Europe and the US.

References:

* Mirena Taskova on LinkedIn

* Yngvi Karlson (Kin): the rise of the Personal AI Assistant (Masters of Privacy, August 2025)

* Google Assistant puts an end to impolite queries with ‘Pretty Please’ feature (The Next Web, 2018)

* Seven Lawsuits Allege OpenAI Encouraged Suicide and Harmful Delusions (WSJ)

* A.I. Is About to Solve Loneliness. That’s a Problem (The New Yorker, July 14 2025)

* The Myers-Briggs Type Indicator (Wikipedia)

* Kin AI

* New California ‘Companion Chatbot’ Law Imposes Disclosure, Safety Protocol and Annual Reporting Requirements (JD Supra, Skadden)

* Character.AI to Bar Children Under 18 From Using Its Chatbots (New York Times, October 2025).

Chiara Wirz is a dual-admitted lawyer (California-Switzerland) who advises on privacy, AI governance, and cross-border corporate matters. She has served as Corporate Counsel and AI Ambassador at eBay Inc., where she built AI governance frameworks, operationalized AI deployment at the use case level, and trained legal and compliance professionals.

Chiara holds triple IAPP certification, is completing a Professional MBA, and is Co-Chair of the WISP (Women in Security and Privacy) San Francisco Bay Area chapter. She is also an Executive Committee member of the New Lawyers Section and the Liaison of the Privacy Section of the California Lawyers Association.

Our guest is a published author and conference speaker on AI governance (PLI, SCCE, California Lawyers Association).

References

* Chiara Wirz on LinkedIn

* Women in Security and Privacy (WISP)

* EU AI Act-based AI Governance (with AI Sentinel)

* ISO 42001-based AI Governance (with AI Sentinel)

* NIST-based AI Governance (with AI Sentinel).

Can you imagine an all-encompassing dashboard that shows your progress across all three pillars of “digital confidence”: AI governance, privacy, and cybersecurity?

Amy Worley is Managing Director at BRG, a global leader in data protection, information security, and AI governance. A licensed attorney, certified privacy professional, and certified information systems security professional, She formerly served as the Chief Privacy Officer for a billion-dollar pharmaceutical and medical device company and now serves as a fractional Data Protection Officer for several multinational companies.

Our guest is the author of the newly-published book “The Confidence Advantage. Optimizing Privacy, Cybersecurity and AI Governance for Growth”, and we will discuss its contents, how they came to be, and how they apply to the real world.

References:

* Amy Worley on LinkedIn

* The Confidence Advantage (official website)

* The Confidence Advantage (Amazon.com)

* Amy Worley: US privacy compliance for B2B startups, cross-border AI regulation, and a first glance at the American Privacy Rights Act (Masters of Privacy, April 2024)

* NIST-based AI Governance with AI Sentinel (explanatory video)

* DPO Central on TODO.LAW

It is time for a seasonal update at the intersection of Marketing, Data, Privacy and Technology. We will stick to our usual five blocks: ePrivacy & regulatory updates; MarTech & AdTech; AI, Competition and Digital Markets; PETs, Zero-Party Data and Customer Centricity; Future of Media.

This season’s update includes:

* EU, UK, and California fines (Free, Reddit, Disney, PlayOn)

* Progress on the Digital Omnibus

* Important CJEU cases (WhatsApp vs. EDPB)

* AI capabilities spreading fast through MarTech and AdTech

* OpenClaw, Moltbook, Manus, WebMCP

* Fresh DSA and DMA enforcement in the EU (Google, TikTok)

All references and links can be found in a separate blog post available to paid Masters of Privacy subscribers on our website’s Newsroom section (Newsroom Notes: Winter 2026).

Our usual disclaimer: the voice that joins Sergio today is a text-to-speech output generated with Eleven Labs.

John Harman (CIPP-US, CIPP-E, CIPM, FIP) is senior privacy counsel at a major global entertainment company (NBCUniversal), where he advises on emerging privacy challenges at the intersection of AI, biometric data, film marketing and consumer-facing technologies. With a background spanning both legal analysis, incident response, and cross-functional collaboration with product and engineering teams, John helps organizations navigate complex regulatory frameworks including BIPA, the amended COPPA Rule, U.S. privacy laws, and the EU AI Act’s biometric prohibitions. John is known for translating regulatory complexity into actionable guidance, helping teams audit API architectures for biometric data creation, assess AI-driven inference risks, and build privacy-by-design practices that align business objectives with evolving global standards. He emphasizes early engagement with product teams and operational controls that satisfy both enforcement authorities and product goals, positioning privacy as a business enabler rather than a compliance checkpoint.

With John we will start discussing recent news like the networks of Ring cameras working together across neighborhoods and the new features of Meta glasses, to then go into practical ways to deal with innovation in AI, AI governance frameworks, and more.

References:

* John Harman on LinkedIn

* Doorbell cams, surveillance tech face growing backlash (Axios)

* The Legal Case Against Ring’s Face Recognition Feature (EFF)

* Can Federal Law Enforcement Access Your Ring Doorbell Videos (Consumer Reports)

* Meta will ruin its smart glasses by being Meta (The Verge)

* Illinois Legislature Passes Major BIPA Amendment (Paul Hastings, May 2024)

* Introducing AI Sentinel for Masters of Privacy subscribers

How does Google Consent Mode affect ePrivacy compliance, opt-in signals, traffic sampling, marketing performance, and CIPA claims? What are the most common technical mistakes in the configuration of Tag Managers, tracking rules, and consent banners? Where is “do not train” (LLMs) going? Does agentic traffic ruin analytics or the premises of consent?

We have gone through all of this with a true Google Analytics, Google Tag Manager, and website auditing expert.

Phil Pearce is founder of MeasureMinds and creator of ConsentModeMonitor. He started in paid search for CreditCards.com managing a multi-million dollar PPC account, before shifting to Privacy & Analytics about 8 years ago, when he did a series of talks about Black Hat Analytics. More recently, he has been helping brands with technical defence against CIPA & ePrivacy/PECR and GDPR claims. Prior to building his business, Phil worked for ConversionWorks, Jellyfish & Sitemakers as a Google Analytics and Search Specialist. He is a top authority in Google Analytics and Google Tag Manager and is the author of the GTM developer guide as well as host of the GA4ward, GTM4ward and Privacy4Marketers conferences.

References:

* Phil Pearce on LinkedIn

* Consent Mode Monitor (Masters of Privacy Toolbox), free website scans for three months

* Compliance Briefs (Masters of Privacy Toolbox), $500 discount for our listeners

* Lineberry v. AddShopper, Inc. (3:23-cv-01996), May 29, 2025

* MCP Manager by Usercentrics

* Introducing DPO Central: AI-powered privacy program management

* Sealmetrics: cookieless, consentless analytics