If your phone is full of podcast episodes you’ve never actually played, you know a download isn’t the same as an impression. So how can marketers figure out who’s really tuning in, and who’s tuning out? This week’s Media Roundtable discussion has you covered.

Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP, Strategy, Oxford Road) welcome Dan Misener (co-founder, Bumper) to talk about the Bumper Score, a major new step toward shrinking the gap between a podcast’s reported listenership and its actual audience. It’s no secret we’re big advocates for better podcast measurement (check out today’s Forbes story, written by Frank Racioppi, about our work on the AMP Accords). The Bumper Score, like AMP, is aimed at helping the industry unlock its next billions through better data.

Join our panel of experts as they discuss how better information can not only lead to better measurement, but can also help prevent billions of dollars from being left on the sidelines.

“ There is a gigantic gap between what buyers are paying for and what sellers are actually delivering.”

• Dan Misener (co-founder, Bumper)

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For the past year, some of the biggest names in podcasting have been working on a top-secret mission, one that could define the future of this multi-billion-dollar industry. Together, they debated three crucial questions: What’s a podcast? What’s an impression? Did the ad work?

Now, after months of closed-door meetings and discussions, Dan Granger (CEO & Founder, Oxford Road) and long-time strategy consigliere Giles Martin (EVP, Strategy, Oxford Road) are excited to unveil AMP, the Alliance for Measurement in Podcasting. The unprecedented effort, which features a cross-section of industry leaders, aims to answer podcasting’s big three questions and, in doing so, create a new blueprint for creators, advertisers, and platforms.

“ We know that the lack of consistency in what we're talking about, and in the things we're measuring, is costing everyone money.”

– Dan Granger (CEO & Founder, Oxford Road)

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The Creator Economy is a $250B industry powerhouse. So, how do you keep the creators at the heart of it from being exploited? Find out below.

There is no Creator Economy without creators and no Podcast advertising without podcasters. So, brands have a vested interest in making sure the economy is run responsibly and sustainably.

On this week’s episode of Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) hosts Emmy-nominated digital culture expert Shira Lazar (Founder, What's Trending and Creators 4 Mental Health), who is at the heart of the effort to help creators.

Join us as Shira and Dan talk: Fair Labor, Mental Health, and The Creator Bill of Rights.

“ In the trenches of [the Creator Economy], there's a lack of infrastructure and support, and that is wild to me considering the maturation of this industry and how quickly it's evolving.

-Shira Lazar (Founder, What's Trending and Creators 4 Mental Health)

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How do you help 7500 co-workers be their most creative selves? Find out in the latest Ad Infinitum.

That’s right, the world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 4, Episode 2: "Rahul Sabnis: Guaranteed Human."

Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes bona fide creative master Rahul Sabnis (President & Chief Creative Officer, iHeartMedia) for a WIDE-ranging conversation spanning: Picking a Side, Creativity for All, The Memory Test, and more. There’s even an Audiolytics breakdown of ads from Mint Mobile, Aura Frames, Toyota, and Amazon Prime. Let’s dig in…

“A voice in the dark when you feel alone.”

-The purpose of radio, according to Rahul Sabnis (President & Chief Creative Officer, iHeartMedia)

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Who should you trust your ad money with? Easy. Who your listeners trust.

This week on The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) welcomes back Emmy, Murrow, and Webby Award-winning journalist Mosheh Oinounou (Founder & Host, Mo News).

Mo shares the story of how he transformed his legacy news career into being a trusted independent creator with an audience +1M strong. Even better, he does it all with integrity, not outrage. In a shifting news landscape, marketers need to find mo’ creators like Mo.

Join us as they talk: Leaving a Legacy, In Mo We Trust, and Journalistic FOMO.

"[Brands] shouldn’t just be cutting checks to the organizations, podcasts, or creators that just have the largest number of views. They should be rewarding people who are actually contributing to responsible information and dialogue,  and frankly, trying to preserve and maybe improve our democracy."

-Mosheh Oinounou (Founder & Host, Mo News)

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The way to thrive in an AI future? Be authentically human.

This week on The Media Roundtable you have a VIP ticket to SXSW 2026 for iHeart x Oxford Road’s Luncheon with a podcasting powerhouse who consistently sees over the horizon.

Dan Granger (CEO & Founder, Oxford Road) chatted with Jason Calacanis (Angel investor & Host, This Week in Startups), to break down the current state of podcasting and what’s next. What they agree on? AI can’t outperform human connection.

The team takes on: Conversations over Impressions, Remember the Trough, The George Lucas Alley-Oop, and more. Let’s dig in.

“  In a world of unlimited impressions, what matters? It's that authenticity and aligning yourself with the conversations that matter.”

-Jason Calacanis (Angel investor & Host, This Week in Startups)

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Can you lean into AI advancements without losing human connection? Find out on a new Media Roundtable.

At SXSW, Will Pearson (President, iHeartPodcasts) hosted “The Guaranteed Human In An Artificial World.” Will took the stage with some of the sharpest thinkers in podcasting: Brendan Monaghan (CEO, Libsyn), Gladwell Mwangi (Paid Media Enablement Lead, Whole Foods Market), and Richard Case (VP, Growth Marketing, GoodRX).

Join us as they cover: The Guaranteed Human, Finding your Center, AI-Augmented, and more. Let’s dig in.

" We want to create AI-augmented creators, not AI-generated creators.”

-Brendan Monaghan (CEO, Libsyn)

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Creators may think they have an idea where AI is heading, but now they’re faced with a critical decision: when do they lean in and when to run in the opposite direction. With constant changes and new reports of “AI brain fry,” it’s hard to get an accurate picture: does AI help creators or harm them? Is there a world in which there is a happy medium?

This week’s Media Roundtable: Special Edition comes straight from the iHeart x Oxford Road Luncheon at SXSW 2026, "Less Noise, More Life: The Science of Thriving in an Artificial World." Featuring Dan Granger (CEO & Founder, Oxford Road) as he hosts podcasting powerhouses Tim Ferriss (entrepreneur & host,The Tim Ferriss Show) and Dr. Laurie Santos (Psychologist, & host, The Happiness Lab) for an existential examination of AI.

The panel breaks down when and how to use AI, and tackles the all-important question, “What the hell is going on?” Join them as they talk: Listener Loyalty, Screen Fatigue, and AI Pros and Cons.

“The people who are going to convert the best right now would not consider themselves creators. They do not have extremely large audiences, but they have people who really, really trust them.”

-Tim Ferriss (entrepreneur, host of The Tim Ferriss Show)

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