Meta is rolling out AI features constantly and most advertisers have no idea what's been auto-enabled in their accounts.

In this episode, paid media strategist Lisa Raehsler of Big Click Co. and Akvile DeFazio discuss which Advantage+ Plus features actually deliver results, which ones to turn off before every launch, and the account-level setting most advertisers don't know exists.

Akvile DeFazio, founder of Akvertise and creator of Social Ad Akademy, has nearly two decades of experience managing Meta campaigns. She breaks down what she trusts, what she disables immediately, and her honest take on the new Meta AI connectors with Claude and ChatGPT.

If you're running Meta ads for clients, or managing your own, this conversation will change how you review your next campaign before it goes live.

• (00:00:01) - AI Ads
• (00:00:56) - How to Win at Q&A
• (00:01:42) - How to Spend Your Budget on Meta-
• (00:02:26) - Meta Advertising: The Future of AI
• (00:03:21) - Are AdWords Producers Holding Back on Meta-Ad Features?
• (00:05:15) - Will Meta add Advantage+ to their AdWords?
• (00:08:26) - Advertising Agency: How To Manually Enable or Disable Meta-
• (00:14:07) - Marketing Executive: Advantage + targeting
• (00:16:35) - Social Ad Academy: The Platform Review Process
• (00:19:35) - Facebook AdWords: Connect with Claude or Ads Manager
• (00:23:59) - Is MetaAI a Bad Idea for Advertising?
• (00:26:21) - Meta Advertising: Best Features and Worst Features
• (00:30:58) - Facebook Ad Board Ratings
• (00:31:50) - A conversation on AI and Meta Ad