Most business owners only think about AI as a way to make more content, faster. The question Mike Montague keeps asking is whether that content is actually doing anything — or just adding to the noise.

In this episode of Marketing for SMEs, Jeremy Yang talks with Mike Montague, a 25-year marketing veteran, LinkedIn-published author, and host of the Human First AI Marketing podcast.

They cover why AI-generated content is a weaker version of real user stories, how the spam problem Mike wrote about for LinkedIn years ago is now repeating itself with AI at scale, why viral content is closer to hitting the lottery than a real growth strategy, and how Mike's "scalable storytelling" approach collects real stories from clients and uses AI for distribution rather than creation.

Marketing for SMEs is hosted by Jeremy Yang, founder of Australian digital ads agency Digital Goliath. Each episode brings on a specialist to share practical thinking for small and medium business owners. If you're trying to work out how to use AI in your marketing without burning your audience's trust, this one's for you.

Watch on YouTube on The Online Ads Guy channel: https://www.youtube.com/@onlineadsguy

Learn more about Mike Montague and Avenue9
Website: https://avenue9.com/mike-montague/
LinkedIn: https://www.linkedin.com/in/mikedmontague

Learn more about Jeremy Yang and Digital Goliath
LinkedIn: https://www.linkedin.com/in/jeremy-yang/
Website: https://digitalgoliath.com.au/