In this episode, host Andrew Davidson speaks with Melissa Stevens, Chief Marketing Officer at Fifth Third Bank, about the strategic acquisition of Comerica and what it means for brand integration in today’s competitive banking landscape. Melissa shares how the bank is balancing scale with authenticity—leveraging customer experience, community engagement, and AI-driven insights to build trust and drive growth. The conversation explores the challenges and opportunities of merging brands, and how a clear, customer-centric strategy can turn acquisition into long-term value.

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Head over to Mintel’s LinkedIn to let us know what you think of this discussion about Fifth Third Bank's acquisition of Comerica, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.

Guests:

Melissa Stephens, Chief Marketing Officer, Fifth Third Bank.

Host Andrew Davidson, Mintel expert Kendall Gadie and industry veteran Marty Ellingsworth delve into the current insurance affordability crisis, exploring the factors driving rising premiums and the resulting shifts in consumer behavior. They discuss the impact of post-COVID changes, the role of agents and the strategies insurers are employing to navigate these challenges. Listen to find out more about the importance of AI and technology in shaping the future of insurance, as well as the need for effective communication of value to consumers who are increasingly price-sensitive.

Get in touch with Mintel Consulting to apply predictive insights to your specific growth goals.

Head over to Mintel’s LinkedIn to let us know what you think of this discussion about the insurance affordability crisis, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.

Guests:

Kendall Gadie, Associate Director, Comperemedia.

Marty Ellingsworth, President, Salt Creek Analytics.

Host Andrew Davidson welcomes Krista Phillips, M&T Bank's first Chief Customer Officer, back to the podcast. Krista shares her journey and insights into the evolving role of customer experience in banking. With a career spanning major financial institutions, Krista discusses how customer insights can be leveraged to drive innovation and improve service delivery, highlighting specific examples of changes made based on customer feedback, such as streamlining onboarding processes and enhancing fraud detection communication.

Get in touch with Mintel Consulting to apply predictive insights to your specific growth goals.

Head over to Mintel’s LinkedIn to let us know what you think of this discussion about driving changes based on customer feedback, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.

Guests:

Krista Phillips, Chief Customer Officer, M&T Bank.