Most businesses don’t fail online because they lack effort.They fail because they focus on the wrong things.In this episode of Not Finished Yet, I sit down with Wes Towers, founder of Uplift 360, for a practical, honest conversation about what actually works in marketing today — especially for builders, trades and real-world businesses trying to grow in an AI-driven world.Wes has spent more than 20 years helping businesses turn websites, SEO and online trust into real enquiries, real customers and measurable growth.No fluff.No jargon.No “guru” nonsense.Just practical strategies that work when the phones need to ring and the business needs to grow.In this episode we discuss:• Why most websites don’t generate leads• The biggest marketing mistakes businesses still make• SEO in the age of AI• How small businesses can beat bigger brands online• Trust, credibility and authority online• Search Everywhere Optimisation• Why reviews matter more than ever• What businesses should stop wasting money on• Simple fixes that create real momentumWes also shares:• Lessons from building a business over 20+ years• What resilience really looks like in tough markets• How to stay authentic in a world full of AI content• Why clarity and trust outperform clever marketing• The biggest opportunity most businesses are missing right nowThis episode is packed with practical advice for:✅ Builders✅ Trades businesses✅ Construction companies✅ Small business owners✅ Marketing teams✅ Entrepreneurs trying to stand out onlineIf you’ve ever wondered:“Why isn’t my website bringing in work?”or“What actually matters online now?”— this conversation is for you.🎙️ ABOUT THE PODCASTNot Finished Yet is a new podcast exploring reinvention, business growth, resilience, purpose and life transitions. Through honest conversations with people from different industries, we unpack real lessons, practical wisdom and the stories behind the success. This is not my first podcast — but this one is the most personal.📘 About Wes TowersWes Towers is the founder of Uplift 360, a digital agency helping builders and trades businesses generate more work through smarter websites, practical SEO and trust-driven marketing. With over 20 years of hands-on experience, Wes focuses on real-world strategies that create measurable growth — without the fluff.👇 FOLLOW / LISTEN / SUBSCRIBEIf you enjoyed the episode:👍 Like the video💬 Comment with your biggest takeaway📩 Share with a business owner who needs this🔔 Subscribe for more conversations about growth, reinvention and business#SEO #DigitalMarketing #BusinessGrowth #WesTowers #AI #SmallBusiness #MarketingStrategy #ConstructionMarketing #LeadGeneration #Entrepreneur #Podcast #BusinessPodcast #WebDesign #LocalSEO #TradesBusiness #ContentMarketing #GrowthStrategy #MarketingTips #NotFinishedYet #BusinessSuccess