In this Marketing Over Coffee:
Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand's Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang.

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An amazing path from East Asian Studies to Marketing Broadway to Jim Henson

Internet Bubble Superstart Pets.com and then to Peanuts

Michael Ian Black was the Pets.com mascot!

7:28 - 9:00 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

Arriving during a brand transition

All the faces of the brand: print, video, fashion

4M+ Followers @snoopygrams

The brand's historical connection to fashion

Take Care With Peanuts

16:38 - 18:05 Rella for social media monitoring

Over 22M followers over all social - why it resonates

Snoopy and NASA

Traveling for business and pleasure - hitting all 7 continents in 365 days

Japan and the power of accurate translation

Learn more on the podcast: You Don't Know Peanuts

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