『OfferMojo™ Show | Online Marketing Strategies for Coaching and Expert Led Businesses』のカバーアート

OfferMojo™ Show | Online Marketing Strategies for Coaching and Expert Led Businesses

OfferMojo™ Show | Online Marketing Strategies for Coaching and Expert Led Businesses

著者： Lori Young | Offer & Positioning Strategist | Holistic Business Growth Coach
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Welcome to the OfferMojo™ Show — the place where we optimize your online offers and marketing for maximum sales and scalability.


I’m Lori Young — offer strategist, online marketer, and your behind-the-scenes business bestie.


If you're building a coaching or expert-led business and wondering how to market with integrity, sell your offers without the sleaze, and attract dream clients without burnout — you’re in the right place.


On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and soulful guest conversations — all designed to help you build and market aligned offers that actually sell.


🎧 We answer questions like:
➝ Why isn’t anyone buying my offer — even though I know it’s powerful?
➝ How do I know if my offer is truly ready to sell?
➝ What’s missing in my pricing, structure, or messaging?
➝ How do I talk about my offer in a way that actually connects?
➝ How do I get more eyes on my offer without burning out or being everywhere at once?


Whether you’re refining an existing offer or creating something brand new, the OfferMojo™ Show will help you craft offers that sell — and feel good doing it.

Because your work matters — and your business should feel good to run.

© 2026 OfferMojo™ Show | Online Marketing Strategies for Coaching and Expert Led Businesses マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Why Online Courses Aren't Dead (They're Just Designed Wrong)

    Why Online Courses Aren't Dead (They're Just Designed Wrong)
    2026/06/05
    Everyone's saying online courses are dead. Experts are closing their programs, coaches are pivoting to communities, and the internet is full of hot takes about what killed the industry.But what if the problem was never the format?On this guest episode of The Offer Mojo Show, Lori Young is joined by Kasia Derbiszewska, Ed.M, Harvard-trained educational neuroscientist and online course strategist, to talk about what actually separates a course that drives real transformation from one that collects digital dust. The knowledge-based course model is struggling. The transformation-based model is thriving. And the difference comes down to design.We talk about:Why the knowledge-based course is losing ground, and what buyers actually expect nowThe three brain networks that determine whether your students implement or quit (and how to design for all of them)How to structure every module like a recipe so students always know what to do nextWhy consistency beats intensity every time, and what that means for your program's pacing and mindset integrationThe real cost of poor course design: time lost to reteaching, emotional burnout, refunds, and the impact you never got to makeIf you have a course or group program and you're wondering whether the structure, content, or design is doing its job, this episode will give you a new lens to look through.Kasia's Free GiftThe 100K Online Course Roadmap Planner — the framework Kasia teaches to help course creators build toward six figures, with built-in neuroscience reminders and structural prompts you can customize for your specific topic.Download it here: https://www.superchargeyouronlinecourse.com/roadmap-plannerAbout Kasia DerbiszewskaKasia Derbiszewska, Ed.M is an online course and business strategist who helps high-level experts turn their knowledge into transformative, profitable online programs. She holds a master's degree from Harvard in educational neuroscience and spent 17 years working with school districts on flexible, adaptive learning environments before pivoting to help coaches and experts apply those same principles to their programs. She's the creator of Supercharge Your Online Course, built on the belief that when education is designed intentionally, it becomes a powerful vehicle for both meaningful transformation and sustainable revenue.Website: https://www.superchargeyouronlinecourse.com Connect With LoriTo learn more about how I can support your growth, visit www.onamissionbrands.com Follow me on LinkedIn: / onamissionbrands Follow me on Instagram: / offer_magicianWant to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.Link to toolkit: https://www.onamissionbrands.com/offer-checklistGet a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales. Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray To learn more about how I can support your growth, visit www.onamissionbrands.com.Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrandsFollow me on Instagram: https://www.instagram.com/offer_magician/Want to test your offer for market readiness? Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.Link to toolkit: https://www.onamissionbrands.com/offer-checklistGet a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales. Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrandsFollow me on Instagram: https://www.instagram.com/offer_magician/
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    53 分
  • How AI Search Is Sending Me Pre-Sold Leads (And What I Think Is Behind It)

    How AI Search Is Sending Me Pre-Sold Leads (And What I Think Is Behind It)
    2026/05/29

    My last ten leads all came from AI search. Not social media, not referrals. They typed a question into ChatGPT or Perplexity or Google's AI, and my name came up. And about eight out of ten of them closed.

    Honestly? I didn't see it coming. And when people ask me how I'm doing it, I've been guessing. So I stopped guessing and went and did the research.

    In this solo episode, I walk you through what's actually shifting in how people find coaches and experts online, and five specific things you can do to increase your chances of being the person artificial intelligence points to. This is not a tech episode. It's a positioning and clarity episode, which means it's squarely in my lane.

    You'll learn:

    • The difference between being searchable and being citable (and why most coaches are only one of the two)
    • Why leading with the answer instead of building up to it changes everything for how your content gets read and recommended
    • The one thing vague content and vague positioning have in common, and why both get skipped
    • Why what you say out loud on video and audio may be doing more for your visibility than your website is
    • The unglamorous reason this is actually working for me, and why it's probably more accessible than you think

    If you've ever wondered where your next client is actually looking for you, this episode will shift how you think about it.

    Want to test your offer for market readiness?

    Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.

    Link to toolkit: https://www.onamissionbrands.com/offer-checklist

    Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.

    Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray

    To learn more about how I can support your growth, visit www.onamissionbrands.com.

    Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
    Follow me on Instagram: https://www.instagram.com/offer_magician/
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    17 分
  • What Custom Proposals Really Tell You About Your Offer

    What Custom Proposals Really Tell You About Your Offer
    2026/05/25

    You spent an hour on that proposal. Maybe two. You shaped the scope around their situation, priced it carefully, sent it off feeling good about it. And then nothing. Not even a no.

    In this solo episode, I walk you through what the custom proposal habit is actually telling you about your offer, and why it's costing you more than you realize in time, energy, confidence, and revenue. This isn't about getting better at writing proposals. It's about not needing to write them in the first place.

    You'll learn:

    • Why the custom proposal cycle is a structural signal, not a sales problem
    • The three things usually hiding underneath the habit (unclear positioning, unclear structure, and a confidence gap most people won't admit to)
    • The real difference between personalization and customization, and why one scales and one drains
    • How a structured offer actually makes your client experience more personal, not less
    • What to do right now if you've written more than two custom proposals in the last six months

    Want to test your offer for market readiness?

    Grab our free Offer Confidence Toolkit - an AI powered tool plus downloadable PDF checklist that walks you through 10 questions to ensure your offer is aligned, marketable and ready to sell. This toolkit helps you spot what's working and what's not, and gives you a short action plan you can execute on right away.

    Link to toolkit: https://www.onamissionbrands.com/offer-checklist

    Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.

    Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray

    To learn more about how I can support your growth, visit www.onamissionbrands.com.

    Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrands
    Follow me on Instagram: https://www.instagram.com/offer_magician/
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    20 分
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