『Open Market』のカバーアート

Open Market

Open Market

著者： Joe Zappa & Eric Franchi
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.Copyright 2025 Joe Zappa マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Consumable CEO Mark Levin on Bootstrapping a Big Audio Business

    Consumable CEO Mark Levin on Bootstrapping a Big Audio Business
    2026/04/14
    Consumable CEO Mark Levin joins Eric Franchi and Joe Zappa to share the founding story behind his audio advertising company and why he chose to bootstrap in an industry dominated by venture-backed players. They discuss what it means to make audio “addressable everywhere,” why the channel has struggled to meet its potential in the past, and how advertisers are reacting. Mark also breaks down how he built the business from the ground up, including early customer acquisition and go-to-market evolution. Finally, they explore the tradeoffs of bootstrapping, advice for founders considering that path, and what the future of audio looks like as a performance channel.
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    29 分
  • Eric Interviews Joe: The Sharp Pen Story and CEO Evangelism

    Eric Interviews Joe: The Sharp Pen Story and CEO Evangelism
    2026/04/08
    Eric Franchi turns the tables and interviews co-host Joe Zappa on the founding story of Sharp Pen, how the agency evolved into a CEO evangelism machine, and what’s broken about traditional PR that they set out to fix. They dig into the company's product-market fit moment, what didn’t work early on, the biggest client wins and failures, and how Joe gets executives to say things they’d never put in a press release. They also cover where Sharp Pen goes next and what advice Joe has for adtech CEOs looking to build a voice in a noisy market.
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    34 分
  • Marketecture CEO Jeremy Bloom on the New Adtech Media

    Marketecture CEO Jeremy Bloom on the New Adtech Media
    2026/04/01
    Marketecture CEO Jeremy Bloom joins Eric Franchi and Joe Zappa to discuss why he left the operating side of adtech to build a media company and what’s driving the shift toward founder- and practitioner-led media. They break down what traditional coverage gets wrong, the opportunities and challenges of operator-driven content, and Marketecture’s strategy behind acquiring properties like AdTechGod and AdLand. Jeremy also weighs in on what makes certain creators break through and how founders should navigate the new media landscape.
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    47 分
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