Host Steve Cook sits down with Tyler Wetzel, Customer Success Director at Ninja Zone, to break down how Ninja Zone evolved from a concept into a global program with 300+ clubs.

Tyler shares how the program blends gymnastics, parkour, martial arts, and ninja-style training into a progression-based system that builds skills and confidence. They dive into why it resonates with parents, how classes are structured for maximum engagement, and what makes it a profitable addition for gym owners.

If you’re looking to grow your gym, engage a new audience, or build a program that scales, this is a must-listen!

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Steve Cook sits down with Miren Oca, founder of Ocaquatics and Ripples of Impact, to talk about what it really takes to build a business rooted in ownership and purpose.

Miren shares how she started teaching swim lessons at 19 and grew it into a full aquatics company—learning business through books, mentors, and experience along the way. She breaks down the “OWN IT” culture behind Ocaquatics and why investing in your team is what actually drives retention and results.

The conversation dives into her decision to sell 100% of the company to employees through an Employee Ownership Trust—while staying on as CEO to protect the mission, culture, and long-term vision.

She also shares the story behind Ripples of Impact, a nonprofit focused on redefining ROI by turning speaking fees into swim scholarships and expanding access to water safety.

This episode is about building something bigger than yourself—and creating a business that lasts.

Visit Miren here:

https://www.mirenoca.com/

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Most gyms don’t struggle from lack of passion — they struggle from lack of structure. In this episode, Steve Cook sits down with Lena Urusova, founder and CEO of Plan Sport Pro, to unpack the system behind scalable, sustainable gym growth.

With over 20 years of experience as a gym owner, Lena saw the same problem over and over: inconsistent programming, overwhelmed coaches, and owners stuck in the day-to-day. So she built Plan Sport Pro — a fully systemized, plug-and-play curriculum designed to bring consistency across every class while reducing owner burnout.

They break down how biweekly themed lesson plans, built-in timers, and coach “cheat sheets” create a seamless experience across staff — regardless of skill level. Plus, how structured testing weeks, stronger onboarding, and clearer parent communication directly impact retention and long-term growth.

If your gym still relies on you to keep everything running — this episode will show you how to build systems that scale, simplify, and actually last.

Visit Lena Here:

https://info.plansportpro.com/

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