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Erica is the owner and creative force behind LUX Boards, a woman-owned charcuterie and grazing company based in Austin, Texas. Founded four years ago alongside co-founder, Brittni Johnson, LUX Boards was built on the vision of creating elevated, intentional experiences where luxury meets connection.

LUX Boards has had the opportunity to serve a wide range of organizations, businesses, firms, and private residences throughout the Austin area and beyond. The brand has also been featured in news outlets and magazines, highlighting its impact, creativity, and commitment to excellence. Erica is the face of LUX Boards and has represented the company through podcasts, panels, and community events, sharing the journey of building a woman-owned business rooted in passion and purpose. What began as a creative outlet during Erica’s time as a stay-at-home mom has grown into a thriving business that continues to touch and bring joy to so many. The unexpected growth of LUX Boards has been both humbling and rewarding, allowing Erica to merge artistry, entrepreneurship, and community engagement in meaningful ways. Erica received the Small Business Of the Year Award by the Greater Austin Black Chamber of Commerce.

You can connect with Erica by following her on Instagram. Check out her company’s website on www.luxboardsatx.com. Here are 3 tips that Erica shared on the podcast to get started on your creative business journey:

1. Display your work on social media. Test your business ideas!

2. Networking & Join local Associations.

3. Don’t rush to start marketing your product and/or service. Allow for organic growth!

Follow Pave Her Way Podcast on Instagram @paveherwaypodcast. Subscribe to Pave Her Way podcast on your favorite streaming platform on Apple, Spotify and Amazon Music. Also, you can follow Pave Her Way on Linkedin as well.

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Jeanne brings a unique perspective as an educator and mentor who teaches business to artists and designers at the Savannah College of Art and Design (SCAD), where she helps ignite entrepreneurial thinking in the next generation of creative leaders. Through her company SuperGirlls LLC and her empowerment summits, she has inspired thousands of women and girls to step into leadership, own their voice, and build their own path to success. In her own words… “I believe in girl power first, God put me on this earth to cheerlead women into their boss queen selves, help them shine their crowns, and rule.” She is the author of “Be Your Own Hero. A girls guide to launching from College to life,” and host of the Podcast, PINK BALLS, THE GIRL POWER PODCAST, ON SPOTIFY. Jeanne holds an MBA from The Wharton School and a BBA from The College of William and Mary, and is known for bridging the worlds of executive leadership, creative entrepreneurship, and academia.

You can connect with Jeanne McPhillips on LinkedIn. You can also check out her website here. Here are the 3 resources she shared on the podcast:

1. Book Recommendation: “Be Your Own Hero: Get Good, Get Girlls, Get Going + Get the Gig”

2. Business Model Canvas link.

3. The Strategyzer resource.

Follow Pave Her Way Podcast on Instagram @paveherwaypodcast. Subscribe to Pave Her Way podcast on your favorite streaming platform on Apple, Spotify and Amazon Music. Also, you can follow Pave Her Way on Linkedin as well.

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Shali Reed is the COO of The Reeder LLC, a content strategy consulting and media company helping B2B brands and founders turn storytelling into revenue. She is also a former go-to-market and customer success leader who’s closed over $8 million in sales, and now blends business strategy with bold creativity to build brands that scale with soul. Known for her unfiltered takes on leadership, motherhood, and entrepreneurship, she’s redefining what modern growth looks like — equal parts operator, creator, and storyteller.

You can connect with Shali Reed on Linkedin and on Instagram. Also, check her out on her website here. Here are the tools to start your own business that Shali shared on the podcast:

1. Bob Iger’s Master Class.

2. Claude AI Tool to write a business plan, marketing resource, and legal guidance.

3. Honeybook for automated invoicing.

Follow Pave Her Way Podcast on Instagram @paveherwaypodcast. Subscribe to Pave Her Way podcast on your favorite streaming platform on Apple, Spotify and Amazon Music. Also, you can follow Pave Her Way on Linkedin as well.