“I’ve exited… what now?”

It sounds simple. It’s not.

In this Post Bag episode, James Johnson and Freddie Birley unpack what really happens after the deal is done - and why many founders feel something they didn’t expect.

This isn’t about tactics.
It’s about what comes after the thing you thought you wanted.

Inside:
👉 Why the post-exit phase can feel strangely unclear
👉 The trap founders fall into next
👉 A different way to approach what’s coming

There’s one idea in this episode that changes how you think about the entire journey.

Submit your questions: hello@peer-effect.com

More from James:

Connect with James on LinkedIn or at peer-effect.com

Agata Krawiec‑Rokita, co-founder and CEO of sun.store, scaled from a £12M GMV forecast to £100M in just 12 months.

Now she’s facing the next challenge: shifting from doing everything herself to building systems that scale.

In this episode, James Johnson and Agata chat about how she decides when to stay hands-on, when to step back, and why scaling is often harder than starting.

We cover:
• The framework she uses to choose where to stay involved
• Why startup planning breaks down during rapid growth
• The mindset shift from year one to scale-up
• The line between being hands-on and micromanaging
• The one question she asks before major initiatives

The hardest part of scaling isn’t hiring great people. It’s letting go while the stakes keep rising.

Listen now to hear how she’s navigating the transition.

More from James:

Connect with James on LinkedIn or at peer-effect.com

Most founders misunderstand what coaching is for.

And it costs them.

In this Post Bag episode, James Johnson and Freddie Birley unpack what coaching actually does - and why the best founders use it differently.

This isn’t about frameworks.
It’s about decision-making, pressure, and telling the truth when it matters.

Listen to the end if you’ve ever asked:
“Is coaching actually worth it?”

More from James:

Connect with James on LinkedIn or at peer-effect.com