If the word “budget” makes you want to pour a glass of wine at 9am… stay with me.

This conversation with the Budget Besties is not about restriction. It’s about freedom.

Shana and Vanessa are on a mission to take the shame out of money and replace it with simple, real-life systems that actually work. Because most women aren’t bad with money... they’ve just never been shown how to manage it in a way that fits their life.

And the best part? You don’t have to give up the things you love to make it work.

In this episode:

• Why budgeting has such a heavy emotional charge for so many women
• The difference between a budget and a system
• How to simplify, separate, and automate your money
• Real client stories that show what’s actually possible
• How to create space for the things that matter most to you

Key Topics:

• Money shame and mindset
• Simple budgeting systems
• Organizing your finances
• Spending without guilt
• Women and financial empowerment

Resources & Links:

• Budget Besties system: https://budgetbesties.com/penny

When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local wines, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.

📍 Dates: July 30–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp

Bring your besties or come solo—you’ll leave with new favorites either way. Wine Camp 2026 is calling. Are you in?

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

Starting over at 50 can feel overwhelming. Or, it can become the beginning of something extraordinary.

In this episode, Belinda Sandor shares how she rebuilt her life during a major transition: divorce, financial stress, and becoming a single mom... and turned it into a thriving virtual assistant business that now gives her freedom and flexibility at 65.

Her story is a beautiful example of what’s possible when women stop waiting for permission and start creating lives that actually fit.

In this episode, we talk about:

• What it really looks like to start over in midlife
• How Belinda built a business from home before it was “a thing”
• The role mindset plays in moving forward
• Why you don’t have to share everything to be visible
• Creating income and freedom on your own terms

Key Topics:

• Midlife reinvention
• Virtual assistant businesses
• Women entrepreneurs mindset
• Overcoming limiting beliefs
• Building a flexible lifestyle

Connect with Belinda:
https://thevaconnection.com

When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local wines, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.

📍 Dates: July 30–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp

Bring your besties or come solo—you’ll leave with new favorites either way. Wine Camp 2026 is calling. Are you in?

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if the moment you’ve been waiting for… is right now?

Karen Ansen joins me for a conversation that will feel very familiar if you’ve ever looked around your life and thought, “Okay… what’s next for me?”

After years of building a career, raising a family, and showing up for everyone else, Karen found herself at a turning point—one that led her to reconnect with herself, redefine her purpose, and create a life and business that truly fit.

This episode is about more than reinvention. It’s about remembering who you are—and giving yourself permission to live like it.

In this episode, Karen shares:

• Her journey from government work to law to entrepreneurship
• The moment that made her question everything
• Why self-worth shows up in how we price and lead
• How breathwork and inner work changed her life
• What it means to lead and live authentically

Key Topics:

• Reinventing life after 50
• Midlife identity and purpose
• Women and self-worth
• Boundaries and people-pleasing
• Leadership and emotional intelligence
• Building a business that supports your life

Connect with Karen: https://www.ignitehr.com.au/ and https://igniteyourpurpose.au/home

When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local wines, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.

📍 Dates: July 30–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp

Bring your besties or come solo—you’ll leave with new favorites either way. Wine Camp 2026 is calling. Are you in?

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

If the Finger Lakes isn’t on your travel list yet… it might be after this conversation.

In this episode, I’m joined by Caley McKnight, an enology student at Cornell University who’s immersed in one of the most exciting (and underrated) wine regions in the country. Together, we explore what makes the Finger Lakes so special—and why it’s quickly becoming a must-visit destination for wine lovers.

From cool-climate wines and vineyard life to hidden gems you won’t want to miss, this episode is part wine education, part travel inspiration, and part love letter to discovering something new.

And if you’re joining me for Wine Camp 2026… consider this your preview.

In this episode, you’ll hear:

• How Caley went from restaurant life in California to studying winemaking
• What makes the Finger Lakes climate ideal for certain wines
• Why Riesling, Pinot Noir, and Cabernet Franc shine in this region
• The role of science, soil, and sustainability in winemaking
• Local recommendations for wineries, cideries, and distilleries
• Why this region offers a more relaxed, approachable wine experience

Key Topics:

• Finger Lakes wine region overview
• Enology and winemaking basics
• Cool-climate wines
• Women in the wine industry
• Wine travel and experiences
• Sustainable and biodynamic practices

Want to experience it for yourself? Learn more about Wine Camp at: https://www.pennyforyourshots.com/winecamp

When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local wines, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.

📍 Dates: July 30–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp

Bring your besties or come solo—you’ll leave with new favorites either way. Wine Camp 2026 is calling. Are you in?

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

Sometimes the thing holding your business back isn’t strategy, marketing, or systems.

Sometimes it’s the patterns you didn’t even know were there.

In this episode of Penny for Your Shots: Conversations & Cocktails with Brilliant Women, Penny sits down with trauma-informed therapist, speaker, and author Dr. Shannon South to explore how our past experiences can quietly shape the way we lead, build businesses, and show up in our lives.

Dr. Shannon shares how hidden emotional patterns can influence everything from the risks we take to the opportunities we avoid. When women begin to untangle those patterns, something powerful often happens: as they grow personally, their businesses begin to grow too.

This conversation is a thoughtful reminder that reinvention in midlife isn’t about becoming someone new. It’s about reconnecting with who you’ve been all along.

In this episode, you’ll hear:

• Why personal growth often unlocks business growth
• How hidden patterns can quietly shape entrepreneurial decisions
• The connection between healing, leadership, and reinvention
• Why midlife can be a powerful season for rediscovery
• How untangling old patterns can help women move forward with more freedom

Key topics discussed:

• Midlife reinvention and personal growth
• Women entrepreneurs and mindset
• Hidden behavioral patterns and leadership
• Trauma-informed personal development
• Building a business that reflects who you truly are

When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local wines, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.

📍 Dates: July 30–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp

Bring your besties or come solo—you’ll leave with new favorites either way. Wine Camp 2026 is calling. Are you in?

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if the voice telling you to play small… isn’t telling the truth?

In this episode, Penny sits down with keynote speaker, author, and confidence coach Simone Knego to talk about the stories women tell themselves—and how those stories shape everything from leadership to self-worth.

Simone shares her REAL Confidence Method and a simple mindset reset that helps interrupt the spiral of self-doubt when it shows up (because it always does).

From redefining leadership around the kitchen table to dropping the word “just,” this conversation is full of honest reflections, laughter, and practical mindset tools women can use right away.

Because confidence isn’t something you’re born with.
It’s something you build.

In this episode:

• Why women often underestimate their leadership
• Simone’s REAL Confidence framework
• Why failure is data—not identity
• The moment her daughter gave her a powerful wake-up call
• How climbing Kilimanjaro changed how she saw herself

Key Topics:

• Confidence and mindset
• Kitchen table leadership
• Women and self-worth
• Rewriting your internal dialogue
• Self-respect and boundaries
• Why self-care isn’t selfish

Simone's Book, Real Confidence: https://realconfidencebook.com/

Learn more and connect with Simone: https://simoneknego.com/

When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local wines, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.

📍 Dates: July 30–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp

Bring your besties or come solo—you’ll leave with new favorites either way. Wine Camp 2026 is calling. Are you in?

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

What if the dream you’ve been carrying for decades is still waiting for you?

Susan Lienau is 65 years young. She’s spent over 40 years running a small-town bar in northeast Iowa. She’s helped launch a community museum, serves on the city council, co-owns an Airbnb—and somewhere between raising four boys and welcoming six grandchildren, she finally decided to write the children’s book she’d imagined her entire life.

Not because it was convenient.
Not because she suddenly had “extra time.”
But because she realized… if not now, when?

In this episode, we talk about:

• Why so many women put themselves on the back burner for years
• The Decorah eagle story that inspired her book series
• What happened when 123 people asked for copies
• Navigating criticism while leading in a small town
• Reinventing yourself in your 60s
• The quiet courage it takes to call yourself an “author”

Susan’s story is about more than publishing a book. It’s about reclaiming creativity, trusting your ideas, and showing the next generation what’s possible when you finally say yes to yourself.

If there’s something tugging at you—a class you want to take, a business you want to start, a creative project you’ve been postponing—this conversation is your permission slip.

Because 65 is not too late.
And your dream is not too small.

Find Susan's Ruford Series on Facebook: https://www.facebook.com/Rufordseries

Buy Ruford Visits the Farm on Amazon: https://a.co/d/01ykayOg

When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local wines, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.

📍 Dates: July 30–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp

Bring your besties or come solo—you’ll leave with new favorites either way. Wine Camp 2026 is calling. Are you in?

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald

Busy doesn’t mean productive. And exhausted doesn’t mean successful.

In this episode, Peggy Sullivan — former corporate executive turned researcher and speaker — shares what 12 years of data revealed about time poverty, burnout, and the hidden damage of hustle culture.

If you’ve ever felt like there’s never enough time, like your calendar is packed but your goals aren’t moving, this conversation will feel both validating and empowering.

Peggy breaks down:

• What “time poverty” really is
• How chronic busyness damages health and relationships
• The productivity myth that keeps high-achieving women stuck
• Why multitasking actually lowers performance
• How to subtract low-value commitments
• Small micro-steps that rebuild clarity and confidence

We also explore how busyness can become a habit — even an addiction — and how to retrain your brain to choose meaning over mayhem.

This episode is for female entrepreneurs, leaders, and women in midlife reinvention who are ready to stop hiding in busy and start leading with intention.

Because you don’t need a crisis to change. You need clarity.

To learn more about Peggy and her work, visit her website: https://peggysullivanspeaker.com/
Connect on LinkedIn: https://www.linkedin.com/in/peggyasullivan/

When’s the last time you did something just for YOU? 🍷✨
Wine Camp 2026 is your chance to escape, sip fabulous local wines, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes.

📍 Dates: July 30–August 2, 2026
🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp

Bring your besties or come solo—you’ll leave with new favorites either way. Wine Camp 2026 is calling. Are you in?

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call

Wine Camp 2026: Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald