『Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations』のカバーアート

Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

著者： Fexingo
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Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touched six touchpoints? That's the conversation you walk away with. #PerformanceMarketing #PaidAds #ROAS #DirectResponse #FacebookAds #GoogleAds #ConversionRate #MediaBuying #AdAttribution #LTV #CAC #MarketingROI #DigitalAdvertising #Programmatic #MarketingAnalytics #Business #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • The Amazon PPC DST Bug Costing You 15 Percent ROAS

    The Amazon PPC DST Bug Costing You 15 Percent ROAS
    2026/06/08
    Lucas and Luna uncover a silent ROAS killer inside Amazon PPC: the campaign-level dynamic bidding setting that Amazon quietly defaults to 'down only' on certain new campaigns. Lucas explains how Amazon's 'dynamic bids down only' logic actually over-adjusts on high-converting placements, leaving advertisers paying more for traffic that would have converted anyway. Luna brings data showing a 15-year-old ecommerce brand that recovered 14.8% ROAS just by switching to 'dynamic bids up and down' and lowering their placement multiplier. They walk through the math, the auction mechanics, and why most advertisers never check that dropdown. Includes the 'buy me a coffee' donation segment mid-conversation. #AmazonPPC #DynamicBidding #ROAS #PPCMistakes #PaidAds #Ecommerce #AmazonAds #BidStrategy #AdOptimization #PerformanceMarketing #Marketing #Business #AmazonSellers #FexingoBusiness #BusinessPodcast #DigitalAdvertising #SponsoredProducts #AdSpendWaste Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Bidding on Your Competitors Brand Names Wastes Ad Budget

    How Bidding on Your Competitors Brand Names Wastes Ad Budget
    2026/06/08
    Episode 38 of Performance Marketing with Fexingo dives into the costly trap of competitor brand bidding. Lucas and Luna reveal how bidding on rival brand terms often drains ROAS, citing a DTC skincare case where the tactic generated a 2.1 ROAS versus 6.8 on branded terms. They walk through the data: high click-through rates but abysmal conversion rates, inflated cost-per-click, and the hidden problem of accidental brand-search overlap. Lucas shares a simple campaign structure fix—segmenting competitor terms into a separate campaign with conservative bids and strict negatives—that cut wasted spend by 40 percent for a mid-market supplement brand. Luna challenges whether competitor bidding ever works, and they debate scenarios like conquesting in categories with low loyalty. The episode also touches on platform-specific quirks: Amazon PPC brand defense, Google Ads bidding wars, and the ROAS leak when your own brand bids are cannibalized. No fluff, just actionable performance marketing strategy. #PerformanceMarketing #PaidAds #GoogleAds #AmazonPPC #BrandBidding #CompetitorBidding #ROAS #AdSpendWaste #PPCStrategy #DigitalMarketing #DTC #MarketingROI #SearchAds #BidManagement #AdOptimization #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • Your Amazon PPC TACoS Is Higher Than You Think

    Your Amazon PPC TACoS Is Higher Than You Think
    2026/06/07
    Episode 37 dives into Total Advertising Cost of Sale (TACoS) on Amazon—a metric most sellers misunderstand. Lucas explains why a 'good' ACOS can hide a dangerous TACoS, using the example of a seller who spends $50,000 on ads to drive $200,000 in sales but sees organic revenue flatline. Luna shares data from an agency client whose TACoS jumped from 12% to 18% over six months despite stable ACOS. The hosts break down how to calculate true TACoS, why Amazon's organic algorithm penalizes ad dependence, and three actionable levers to lower TACoS without sacrificing volume. Specific strategies include adjusting bid multipliers for top-of-search placement, defending brand terms with exact-match campaigns, and using dayparting to avoid wasteful spend during low-conversion hours. No fluff—just a tactical framework to stop overpaying for sales you'd get anyway. #AmazonPPC #TACoS #ACOS #PaidAds #PerformanceMarketing #Ecommerce #AmazonFBA #PPCManagement #AdSpend #OrganicRevenue #SearchTermReport #BidManagement #Dayparting #SponsoredBrands #SponsoredProducts #AdvertisingROI #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    6 分
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