When someone is thinking about hiring you, they don’t start by calling.

They Google you. They check your website. And most of the time, they check your LinkedIn.

If they find nothing, or what they do find feels generic, they may hesitate to want to do business with you. They’ll ask themselves: “Can I trust this person?”

In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Andrew Rocha (Community Partnership Manager at ATB) to discuss personal branding for real business owners. We’ve got some practical steps to build trust, attract the right clients, and grow your business without it taking over your life.

What we cover in this episode:

• What a personal brand actually is and why you already have one
• How personal branding turns into real revenue
• What to do if you hate being on camera
• How to connect personal branding to business goals

Timestamps:

00:00 Kicking it off

04:35 Do you need a personal brand?

10:10 Brands that build a customer base

14:09 How to build a personal brand

19:06 Content topics

24:07 Promoting yourself

31:03 The investment

37:32 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

Connect with Andrew Rocha:

LinkedIn: https://www.linkedin.com/in/andrew-rocha/

#PersonalBranding #BusinessDevelopment ##BrandStrategy