Pharma AI is failing in production at most pharmaceutical companies. The reason is not the AI model. It is the broken data foundation underneath. In this episode of Pharma Marketing Playbook: Data, Gen AI and Beyond, global pharma data and analytics leader Bandna Katna breaks down why pharmaceutical AI strategy is stalling and what it really takes to scale AI in pharma.Saumya Prakash, Co-Founder of Multiplier AI, sits down with Bandna Katna, a senior pharma analytics and commercial operations leader with 16+ years of experience across CRM, MIS, sales analytics, commercial analytics, and AI-driven decision-making in the global pharmaceutical industry. Having worked both partner-side and in-house in pharma, Bandna brings a rare dual perspective on what separates pharma companies that scale AI successfully from those stuck in pilot mode.This pharma AI podcast covers the three shifts reshaping pharma commercial operations: omnichannel HCP engagement, AI-driven automation, and embedded data governance. Bandna also shares the real difference between AI and rebranded automation, why pharma personalization still feels generic to HCPs, and what it takes to make next best action engines, agentic AI, and generative AI actually work in life sciences.A must-watch for pharma commercial leaders, pharma analytics professionals, life sciences AI practitioners, pharma marketing managers, and anyone building AI capabilities in pharma and biotech.EPISODE CHAPTERS00:00 Introduction and Bandna's pharma analytics journey03:30 Partner-side vs. in-house pharma analytics07:45 Three shifts reshaping pharma commercial operations13:20 Omnichannel HCP engagement: what most pharma still gets wrong18:00 AI-driven automation: real value vs. rebranded hype23:15 Why pharma AI strategy fails without a strong data foundation28:30 The HCP personalization gap33:00 Embedded data governance at scale37:20 Career advice and women leaders in pharma analyticsWHAT YOU WILL LEARN- The real difference between AI and rebranded automation in pharma- Why pharma AI strategy fails without a strong data foundation- Three shifts reshaping pharma commercial operations and pharma marketing- Why HCP personalization still feels generic- The role of agentic AI and generative AI in life sciences- Career advice for pharma data and analytics professionals- The evolving role of women leaders in pharma analyticsABOUT OUR GUESTBandna Katna is a global pharma data and analytics leader with 16+ years across pharmaceutical analytics, CRM, commercial operations, sales analytics, and AI-driven decision-making, with deep experience on both partner-side and in-house pharma teams.ABOUT THE PODCASTPharma Marketing Playbook: Data, Gen AI and Beyond is hosted by Saumya Prakash, Co-Founder of Multiplier AI, a publicly listed agentic AI company serving pharma, life sciences, and hospital clients across India, the US, and the UK.LISTEN ON SPOTIFYhttps://open.spotify.com/show/5VWAhnEbGLQ2kEPVO8d8BNCONNECT WITH MULTIPLIER AIWebsite: www.multiplierai.coLinkedIn: https://www.linkedin.com/company/multiplierai/Instagram: https://www.instagram.com/multiplierai/YouTube: https://www.youtube.com/@MultiplierAICONNECT WITH SAUMYA PRAKASHhttps://www.linkedin.com/in/saumya-multiplierai/If you found this pharma AI podcast valuable, please like, subscribe, and share.

In this episode of Pharma Marketing Playbook – Data, Gen AI & Beyond, host Saumya Prakash (Multiplier AI) is joined by Saakshar Duggal, AI governance expert, cybercrime lawyer, and data protection attorney, to decode India’s Digital Personal Data Protection (DPDP) Act and its real impact on pharma and healthcare organizations.

This conversation goes beyond legal theory and focuses on practical risks, leadership accountability, and AI-driven data exposure that pharma, hospitals, and med-tech companies are facing today.

• Why DPDP is a ₹250 crore business risk, not just a legal formality

• Why 99% compliance still means non-compliance

• Hidden DPDP risks in CRMs, AI tools, vendors, and cloud platforms

• Consent, data deletion, legitimate use, and accountability explained simply

• Why DPDP is not GDPR and common misconceptions

• How pharma and healthcare leaders should start fixing data protection gaps now

This episode is essential for pharma CXOs, hospital leadership, compliance teams, marketing heads, and digital transformation leaders handling patient or HCP data.

About Guest

Saakshar Duggal is a leading voice in AI governance, law, and data protection. A cybercrime lawyer, data protection attorney, TEDx speaker, and member of global AI policy initiatives, he works closely with organizations to build responsible AI and data protection frameworks.

LinkedIn Profile - https://www.linkedin.com/in/saakshar-duggal-7881aa228/

Saumya Prakash is the Co-Founder of Multiplier AI, with deep expertise in healthcare data, GenAI, and compliant pharma marketing. She holds an MBA from SP Jain Institute of Management and a B.Tech in Computer Science from BITS Pilani.

LinkedIn - https://www.linkedin.com/in/saumya-multiplierai/

Social media channels :-

Multiplier - https://www.linkedin.com/company/multiplierai/mycompany/

Youtube – https://youtube.com/@MultiplierAI?si=WfTvcEfiP_v-IzqA

Saumya – https://www.linkedin.com/in/saumya-multiplierai/

Whatsapp number - (+91)- 9100379991

In this episode of the Pharma Marketing Playbook, Data, Gen AI, and Beyond, host Saumya Prakash from Multiplier AI is joined by Preeya Beczek, a distinguished leader in global regulatory affairs and compliance. Preeya shares insights from her extensive career, highlighting key experiences and turning points, the importance of leadership and teamwork, and the role of AI in transforming the regulatory landscape. Tune in to explore how AI, emerging technologies, and sustainable practices are redefining pharmaceutical operations and regulatory strategies, making compliance a strategic advantage.

Key Highlights -

02:41 Preeya's Journey in Regulatory Affairs

05:30 Leadership Lessons in Regulatory Environments

10:55 Strategic Shifts in Regulatory Teams

16:47 Sustainability in Pharma Operations

20:38 AI's Impact on Regulatory Affairs

27:58 Optimizing Operating Models with AI

40:44 Advice for Young Professionals in Regulatory Affairs

44:09 Conclusion and Final Thoughts

Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: https://multiplierai.co/

About Guest :

Ms. Preeya Beczek is a globally respected leader in regulatory affairs and compliance, with over 26 years of experience across leading organizations like Dow Chemicals, Parexel, Ipsen, and Pfizer. She is the Co-founder and Managing Director of Beczek.com, a global consulting firm that helps biotech and pharmaceutical companies navigate complex regulatory landscapes. With a strong foundation in chemistry and environmental strategy, along with certifications in coaching and Lean Six Sigma, Preeya blends scientific expertise with operational excellence. Her passion lies in mentoring teams, driving strategic innovation, and integrating AI to reshape the future of regulatory affairs.

Contact her at : https://www.linkedin.com/in/preeyabeczek/

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at: https://www.linkedin.com/in/saumya-multiplierai/

Social media channels :-

Multiplier - https://www.linkedin.com/company/multiplierai/mycompany/

Youtube – https://youtube.com/@MultiplierAI?si=WfTvcEfiP_v-IzqA

Saumya – https://www.linkedin.com/in/saumya-multiplierai/

Whatsapp number - (+91)- 9100379991