『Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy』のカバーアート

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategy

著者： Jeremy Enns & Justin Jackson | Podcast Growth Marketing & Promotion Experts
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It's easier than ever to launch a podcast. But it's never been harder to grow one. Part of the problem is that podcasts are a uniquely difficult platform to grow. But that problem is compounded by the majority of podcast growth advice that is based on guesswork, one-off "this worked for me", and emulating famous podcast hosts that are playing a different game (and by different rules) than the rest of us. And so we get an endless stream of helpful-sounding advice like: post more clips, stay consistent, chase every new platform, and hope the audience eventually shows up. But does any of it actually work? If you want to outgrow the competition and build a show that drives growth beyond the vanity metrics of downloads, plays, and views, you need to understand what the data shows about what's actually driving listener behavior, discoverability, and long-term podcast growth. This show gives you the data-driven podcast marketing lens most other advice lacks. On Podcast Marketing Trends Explained, we break down the research, analytics, experiments, and listener psychology behind what actually helps podcasts grow in 2026. Every episode explores the strategies serious podcasters are using to improve discoverability, increase audience retention, build authority, and turn podcast attention into meaningful business growth. In every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about podcast growth instead of relying on recycled advice and surface-level tactics. Hosted by Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm), the show combines data-backed podcast marketing strategy with real-world experience growing podcasts, software companies, and audience-driven businesses. You’ll hear episodes about podcast discoverability, audience behavior, podcast analytics, packaging and positioning strategy, growth experiments, listener retention, podcast SEO, YouTube and video strategy, podcast marketing for coaches and consultants, and how expertise-based businesses use podcasts to attract clients and build authority. Questions we explore include: How do listeners actually discover podcasts today? Which podcast marketing strategies are still working — and which have stopped? What role can (and should) video podcasting play in your marketing strategy (and should you even do it)? What podcast analytics matter most for growth? Why do some podcasts keep listeners engaged while others lose them? How do you turn podcast audience trust into customers and clients? How is AI changing podcasting from both a production and audience behaviour perspective? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com. Popular Episode Topics Include: Podcast Growth Strategy, Podcast Discoverability, Podcast Analytics, Podcast Listener Psychology, Podcast SEO, Audience Retention, Podcast Packaging Strategy, Podcast Titles, Listener Behavior, Podcast Marketing Experiments, Podcast Marketing for Coaches, Podcast Marketing for Consultants, Podcast-to-Client Acquisition, Podcast Audience Growth, Podcast Strategy, Podcast Promotion, Video Podcast Strategy, Authority Building Through Podcasting© 2026 Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts マーケティング マーケティング・セールス 経済学
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  • Season Wrap Up & A Preview Of What's Coming Next

    Season Wrap Up & A Preview Of What's Coming Next
    2025/05/07

    We've reached the end of Season two, but are by no means slowing down. Here's what we're going to be up to over the next few months between seasons.

    ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️


    Subscribe to Podcast Marketing Trends Explained

    Check out the Podcast Marketing Trends 2024 Report

    Subscribe to the Scrappy Podcasting Newsletter

    Try Transistor.fm for free for 14 days

    ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
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    12 分
  • The Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast Strategy

    The Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast Strategy
    2025/04/30

    One in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts?

    Is it possible for any of us to create a successful show? Or are the odds always going to be stacked against us, with only a tiny fraction of shows breaking through to the mainstream?

    In this episode, we break down the odds behind creating both a successful show and a successful career as a creator, and explore exactly what you can do to stack the deck in your favour.

    📊 What did you think of this episode? Click to cast your vote:
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    Topics Covered

    00:00 The odds of success as a creator
    04:59 The data behind exceptionally successful podcasts
    13:21 Why you should quit more projects (and podcasts)
    21:19 The traits of exceptional podcasts
    31:56 Increasing your luck surface area
    37:42 The traits of exceptional creators
    47:47 Tapping into your unique personal genius

    ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️


    Resources

    Brandon Sanderson Lecture Series
    Nathan Barry
    Seth Godin
    Shaan Puri
    Jason Roberts
    Ozan Varol
    Awaken Your Genius
    The Tim Ferriss Show
    Acquired
    My First Million
    Podcast Movement Conference

    Subscribe to Podcast Marketing Trends Explained

    Check out the Podcast Marketing Trends 2024 Report

    Subscribe to the Scrappy Podcasting Newsletter

    Try Transistor.fm for free for 14 days

    ✍️ Leave your feedback for the show: **http://podcastmarketingtrends.com/feedback**
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    1 時間 1 分
  • Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy

    Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy
    2025/04/23

    Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months.

    If you’ve been in podcasting for a while, this might correspond with your feeling that it is harder to grow today than it once was. And yet… while growth may have slowed for the typical show, there are others that are unlocking more and faster growth than ever before.

    So what’s going on here? And what do we as creators need to do to tap into the potential for growth that exists?

    📊 What did you think of this episode? Click to cast your vote:
    🤩 Nailed It!
    🙂 Solid
    🥱 Meh
    😒 Do better


    Topics Covered

    00:00 Is It Harder To Grow Now?
    01:56 Growing in 2008 vs 2025
    03:49 What the data says about growth rates
    08:33 Two reasons it might be harder to grow now
    13:14 The two types of competition today
    15:56 Keeping up with changing tastes and expectations
    21:38 Diagnosing your growth problem
    24:55 A tried and true way to differentiate
    28:35 Opportunities to grow a podcast today
    33:49 A sneaky approach to testing big changes
    35:16 The worst thing that can happen to your show
    38:43 The opportunities of podcasting for your business

    ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️


    Resources

    • The Tim Ferriss Show
    • This American Life
    • Mel Robbins’ podcast
    • Headliner
    • Descript
    • The Law of Shitty Click Throughs by Andrew Chen
    • Atomic Habits by James Clear

    Subscribe to Podcast Marketing Trends Explained

    Check out the Podcast Marketing Trends 2024 Report

    Subscribe to the Scrappy Podcasting Newsletter

    Try Transistor.fm for free for 14 days

    ✍️ Leave your feedback for the show: **http://podcastmarketingtrends.com/feedback**
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    49 分
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