『Porter's Generic Strategies - how does a company compete?』のカバーアート

Porter's Generic Strategies - how does a company compete?

Porter's Generic Strategies - how does a company compete?

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概要

In this episode we are looking at one of the fundamental models used to decide on an organisation's strategic approach to attracting customers and beating its rivals - the Generic Strategies. We use real world examples to talk you through each of Porter's business strategies and examine how well the model really works in the modern world.

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