In this episode of Profits in Practice, Sarah Webb sits down with Becky Rudolph, Director of Healthcare Consulting at Webb CFO, to explore why chaos in physician practices is rarely a people problem and almost always a systems problem. Becky shares her 30 years of experience helping healthcare organizations identify the gradual changes that create disruption, turnover, inefficiencies, and declining profitability.

The conversation dives into the dangers of quick fixes, the importance of standardization, and how confidential stakeholder interviews uncover the root causes of operational challenges. Becky explains why leadership alignment, clear processes, and effective feedback loops are essential for creating sustainable, high-performing practices.

From physician preferences and workflow design to staff burnout and revenue leakage, this episode offers practical insights for practice owners looking to reduce chaos, improve team performance, and strengthen their bottom line. If your practice feels stuck in recurring problems, this discussion will help you see the system behind the symptoms.

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In this episode of Profits in Practice, Dr. Maeve E. O'Connor joins Sarah Webb to discuss how physician speaking engagements, clinical research, and advisory board participation can elevate both patient care and practice growth. What began as a networking opportunity early in her private practice career evolved into a passion for education, helping her stay at the forefront of allergy and immunology advancements while delivering better outcomes for complex patients.

Dr. O'Connor shares how speaking, research, and collaboration with pharmaceutical companies provide valuable insight into emerging therapies, rare diseases, and future treatment options. She also explains the role of advisory boards, the importance of maintaining ethical boundaries, and why transparency and patient-first decision-making are essential.

The conversation explores how these activities strengthen referral networks, support practice sustainability, and create additional revenue streams. Dr. O'Connor also offers practical advice for physicians interested in becoming speakers and key opinion leaders while staying focused on what matters most: improving patient outcomes.

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In this episode of Profits in Practice, host Sarah Webb sits down with Dr. Jim Tracy once more to explore the growing barriers patients and physicians face in accessing care. From insurance denials and medication approvals to the administrative burden placed on medical practices, Dr. Tracy shares how payer systems can impact both patient outcomes and provider sustainability.

The conversation also dives into physician advocacy, highlighting how medical associations, patient groups, and legislative engagement can influence healthcare policy and improve access to treatment. Dr. Tracy offers an inside look at his work on Capitol Hill, the role of grassroots advocacy, and why physician voices matter in shaping healthcare decisions.

Finally, Sarah and Dr. Tracy discuss the importance of building sustainable medical practices, reframing profitability as a necessary part of delivering long-term, high-quality patient care.

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In this episode of Profits in Practice, host Sarah Webb sits down with Michelle Peters, Practice Shared Services Manager for Consortium of Independent Immunology Clinics (CIIC), to explore what it really takes to keep a medical practice running smoothly. Michelle shares her journey from clinical roles into practice management and explains how strong workflows, team collaboration, and operational efficiency directly impact patient care.

The conversation covers the balancing act between efficiency and patient experience, the growing role of AI and EMR integrations, and why compliance should be built into everyday processes, not treated as an afterthought. Michelle also offers practical advice for aspiring practice managers, including the importance of communication, defined roles, and understanding both the clinical and operational sides of healthcare.

This episode is packed with real-world insights for physicians, administrators, and healthcare leaders looking to build stronger, more sustainable practices.

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In this episode of Profits in Practice, host Sarah Webb sits down with allergist Dr. Gregory Puglisi to discuss the inspiration behind AllergyAIDE, a digital platform designed to simplify emergency allergy action plans. Drawing from his experience as a physician, school doctor, camp physician, and parent of a child with food allergies, Dr. Puglisi explains the real-world gaps that still exist in anaphylaxis care and why timely access to epinephrine remains such a challenge.

They talk through how outdated paper systems create confusion for parents, schools, coaches, and caregivers, and how AllergyAIDE aims to bring allergy management into a more accessible digital format. Dr. Puglisi also shares the process of building the app, gathering feedback through pilot programs, navigating healthcare compliance, and working with developers to bring the idea to life.

If you're interested in healthcare innovation, patient safety, or physician entrepreneurship, this episode offers an inside look at solving a critical problem through technology.

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In this episode of Profits in Practice, host Sarah Webb sits down with Dr. Marc Cromie of Chattanooga Allergy Clinic to talk about the marketing strategies that helped grow his practice from a single office into a multi-location regional brand. Dr. Cromie shares how early TV appearances, physician outreach, and community involvement built trust and name recognition long before digital marketing became the norm.

The conversation explores how the practice now combines social media, online advertising, AI-powered patient scheduling, and direct-to-physician marketing to continue driving growth. Dr. Cromie also explains why patient experience remains the foundation of every successful marketing effort, from front desk interactions to long-term relationships with families across generations.

If you're a physician looking to grow your practice, strengthen referrals, or improve brand awareness in your market, this episode offers practical insights from someone who's built it successfully over decades.

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Thanks for tuning in to this episode of Profits in Practice! If you found today's conversation helpful:

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In this episode of Profits in Practice, host Sarah Webb sits down with Pam Hamby once again to explore the business and operational side of in-office dispensing. They break down what it means for a medical practice to dispense medications directly to patients and why more specialty clinics are considering this model.

Pam shares how pharmacy claims differ from medical claims, why reimbursement is often faster and more predictable, and how that impacts cash flow. They also discuss state regulations, software requirements, staffing considerations, and how to introduce the service to patients and your team.

If your practice currently refers out specialty medications, this conversation will help you think through what it would take to bring that revenue and patient experience back in-house.

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Thanks for tuning in to this episode of Profits in Practice! If you found today's conversation helpful:

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• Physicians and practice managers learn more here: webbcfoforphysicians.com.

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