What makes a website truly effective in 2026? In this episode of Promo Perspectives, host Nicole Cook sits down with Patty McGowan and Brittany Davis from the SAGE web team to discuss what separates an average website from a winning one in the promotional products industry.

From mobile responsiveness and personalization to custom forms, branding, and customer experience, this conversation is packed with practical advice for distributors and suppliers looking to improve their online presence and generate better results from their websites.

They discuss:

• Why having a strong website matters more than ever
• Common mistakes distributors make with their sites
• How personalization impacts customer engagement
• The importance of mobile-friendly design
• Ways to optimize navigation and user experience
• New SAGE website customization features
• How custom forms and company store tools streamline workflows
• Simple website updates you can make today
• Tips for improving credibility and visibility online

Whether you’re building a new site or refreshing an existing one, this episode offers actionable strategies to help your website better support your business goals.

This episode is brought to you by Tranter Graphics, INC.

#PromoPerspectives #SAGE #WebsiteDesign #PromotionalProducts #Ecommerce #DigitalMarketing #PromoIndustry #WebDesign #SmallBusinessMarketing