Purpose-Driven PR: Transforming Corporate Narratives with Emma Young, Group Corporate Affairs Director at MONY Group
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Purpose-Driven PR: Transforming Corporate Narratives with Emma Young, Group Corporate Affairs Director at MONY Group
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概要
In this episode of REWIRE, we sit down with Emmma Young, Group Corporate Affairs Director at MONY Group, the parent company of well-known brands such as MoneySuperMarket, MoneySavingExpert, TravelSupermarket, and Quidco.
Emma shares her insights on the dynamic world of corporate communications, where she seamlessly integrates external and internal communications to craft a compelling corporate narrative.
Emma discusses the challenges and rewards of leading high-performing teams across various functions, and how she navigates the complexities of building and inheriting teams in different organisational contexts. She emphasises the importance of hiring the right people, fostering a positive team culture, and investing time in team-building activities to create a cohesive and motivated workforce.
Emma also delves into the innovative initiatives at Money Group, such as the launch of the Household Money Index, which aims to help households save money by providing valuable insights and data. She highlights the importance of being dynamic, taking calculated risks, and iterating on ideas to achieve impactful results.
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