You’ve already invested in the hardest part of marketing: getting people to raise their hands.

Past clients, quote requests, and warm inquiries are a goldmine sitting in your CRM or an old spreadsheet… and most businesses never use it.

In this episode of the Marketing Minute Podcast, we break down a simple, non-salesy way to reactivate old contacts and turn them back into real conversations without spammy tactics or awkward cold outreach.

What we cover in this episode:

• Why reactivating past clients is faster, cheaper, and easier than chasing strangers
• Step-by-step: how to consolidate, clean, and segment your old lists
• What to say in your first email (hint: it’s a re-introduction, not a pitch)
• How to create a nurture sequence that’s helpful, human, and relevant
• What to offer instead of discounts

Timestamps:

00:00 Kicking it off

01:22 I have an email list. Now what?

05:48 Do this before your first email goes out

09:16 What to say

13:29 A series of emails

20:37 Track your success

24:00 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#EmailMarketing #LeadGeneration #ClientReactivation