The following guest sits down with host Justin White:

• Brent Busch – Mortgage Broker, Edge Home Finance


Planning Interactions at Networking Events That Make Sense and Cents

Attending networking events is a great way for mortgage brokers to meet referral partners and clients. However, simply showing up isn’t a strategy for success. How can LOs set themselves up to have conversations that lead to loans? Listen to Episode #119 of Good. Better. Broker. to learn how Minnesota’s top mortgage broker plans out interactions every time he walks into a room.

In this episode of the Good. Better. Broker. podcast, you’ll learn how to have conversations at networking events that lead to business.


In this episode, we discuss ...

• 1:29 – why Brent came up with a strategy to network efficiently
• 2:11 - how Brent plans interactions
• 3:32 – Brent’s approach in networking conversations
• 4:31 – how Brent leverages social media to help with networking
• 9:49 – how Brent’s love for cooking helps in conversations
• 11:46 – what Brent always does before ending a conversation
• 12:51 – how long to stay at a networking event
• 14:10 – how to maximize time spent at a networking event
• 16:28 – why showing up at events consistently is beneficial
• 19:17 – what not to do in an interaction
• 21:17 – Brent’s top networking tip
• 23:05 – how to break up a group conversation to have a 1 on 1
• 24:52 – trial and error that goes into networking


Show Contributor:

Brent Busch
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About the Host:

Justin White is UWM’s in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

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