In this episode of In Good Company, Taylor McAlpine sits down with Madison Baker of California Tees, a 50-year-old print shop on 16th and University in Lubbock, Texas.

Madison shares the story of how her dad started California Tees in 1976, what it was like growing up in the business, and how she eventually found her way back to Lubbock to help lead the company into its next chapter. The conversation covers family business, motherhood, creative work, screen printing, building a team, modernizing old systems, and what the future of custom apparel could look like.

Taking the business from handwritten invoices to live event printing, Madison gives a behind-the-scenes look at what it really takes to run a creative production business while honoring the legacy that came before her.

• (00:00:00) - How to Become a Screen Printer
• (00:00:26) - In Good Company
• (00:01:32) - What Does A Normal Day in the Life Look Like For You?
• (00:03:12) - Have You Been Juggling Both Jobs?
• (00:04:06) - California Tees: Celebrating 50 Years
• (00:05:16) - Steve's Custom Screen Printing Business
• (00:08:03) - Working in the T-shirt business
• (00:10:34) - How to Get Out of College A Young Woman's Job
• (00:15:45) - Small Businesses' experiences during the recession
• (00:18:34) - The Changes My Dad Made at the Firm
• (00:20:56) - When Your Dad Retires, Does He Still Assist You?
• (00:22:54) - Married Business Owner on Taking on More Responsibility
• (00:26:22) - How to Hire a Tech Girl
• (00:31:44) - Two Generations Run T-Shirt Business
• (00:34:55) - How to print T-Shirts by yourself
• (00:38:06) - Screen Printing Company's Owner on Changes
• (00:39:56) - Favorite Place To Go For A Drink
• (00:40:28) - What are your favorite things about Lubbock?